Soave Next Generation: Montetondo, where hospitality means Soave
Montetondo is among those wineries that invested in hospitality and in the constant relationship with clients in order to create valuable loyalty not only in terms of sales but also of product image.
Anyone who has found himself driving on the Serenissima highway, between Verona and Vicenza, unless distracted by a smartphone, couldn't have missed two sights: the first one is the famous Soave Castle ( landmark of this territory) and the second one is a big building with a suggestive, wide open gallery that overlooks a beautiful vineyard where you can read the name Montetondo.
A sort of business card that since the very beginning makes you understand the culture of welcome that represents the most evident and recognisable value of Montetondo winery.
The second most important value certainly is the family, starting from the “legendary” Gino Magnabosco who succeeded in making his long time dream come true thanks to enormous sacrifices that only men with great strength, big passions and strong motivations could achieve.
Gino has passed on his passion and energy to his children and nowadays, even though his presence is still “dominating”, Marta, Stefania and Luca have an important role within the winery.
“Every member of our family has an important role within the winery" explains Marta, 31 years old, Sales and Export Manager, also involved in managing the on site wine shop "together with my father, who continues to be the undisputed king of the vineyards, there are also my sister Stefania (39) who works with me on sales and wine shop management and my brother Luca (38) who is involved in the winemaking side of our business. While my mother is responsible for our 10 rooms agritourism that for us represents an extraordinary vehicle to get our clients to know us a little better”.
The hospitality theme is a mantra for Montetondo winery. “We can say" Marta underlines "we were born with a mission to be always open for the public”. And this is not just a slogan, it's reality. In fact Montetondo is open seven days a week and the opening hours are very elastic with the possibility, on request, to visit the winery also late in the evening.
“We often receive phone calls in the evening" says Gino who firmly joined the conversation "and we always do our best to accomplish those requests. For us it represents a great commercial opportunity but also the best way to communicate our true identity to customers”.
At Montetondo you can perceive the evolution of the winery since 1970 up to new. “My father used to work at Bolla winery and he was the one who built the red house where it all started and where the first Soave jug came out from”.
From that jug onwards there had been a sequence of investments both in the vineyards and in the cellar, always with a special care for hospitality and of course for Soave wine, which has never been betrayed.
“For us" Marta points out "Soave continues to be an extremely important brand in which we trust. I have a feeling my generation is embracing the value of this historical designation in the proper way, and I have to say we are all in love of this prestigious brand. I believe this love we feel is the key to make customers from around the world fall in love with it too”.
Talking about the world, Montetondo is an example of a small/medium size Italian winery that succeeded in finding its own space in important international markets. “We are present in all the most important markets in the world both in the Old World and in the New World" Marta explaines "and I must say there are still great attention and curiosity around Soave. The point is we need to keep on communicating our designation in the best way possible and try to follow through our products on those markets”.
According to Marta, a key role is played by the “team factor”. “I think the Consortium is doing an excellent job on this matter, but it's crucial that all producers feel the need to invest in collective actions so the voice of Soave can be hear louder and clearer”.
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