Vinitaly International Academy breaks through into the âForbidden Cityâ proclaiming 9 new Italian Wine Ambassadors
Vinitaly International Academy (VIA) successfully launched its first ever Certification Course in Beijing, China. After a week of training followed by a final exam held on September 14th, VIA welcomed its 9 new Italian Wine Ambassadors (IWAs).
Candidates from all over China and neighboring countries took part in the course in order to leverage this opportunity of increasing their understanding of Italian wine. âIâm so honored to have taken this class and exam. VIA is a very special course that is building a totally new study system for Italian wine. It was very helpful and impressive!â, says Ning Yi, Chief Educator at Tasting Annex Wine & Spirits Consultants, and one of the new IWAs. Many participants were very passionate and enthusiastic about Dr. DâAgataâs unconventional way of teaching. Gengnan Yang, Wine Educator at Nanvilla Wine Culture Communication explains âIan is the BEST and the TRUE Italian wine expert in the world, I feel so lucky to have him in this courseâ¦ he is on fire!â. Xiaolu Zhou an experienced wine importer at Nanjing Sansotta International Trading also highlighted the exceptional experience. âBelieve me, Ian is so lovely that you will forget your painful effort to study his book!â. David Xing, Wine Educator at Dragon Phoenix Wine Consulting jokes, âDon't be fooled by his smily face, the exam will kill you.â
At the end of the course, VIA welcomed 9 new IWAs (See the entire list below), bringing the count for IWAs to 108, 7 of which are Italian Wine Experts (IWEs), the highest VIA certification). Liu Jia, a Self-Media Italian Wine Tour Blog Writer, scored the top score out of the 37 candidates. Newly-certified IWAs and IWEs, will be able to support VIA in teaching the courses around the world and broadcasting the excellence of Italian wines.
Stevie Kim, Founder of Vinitaly International Academy and Creator of Italian Wine Unplugged, the new E-Book focusing on the Italian Native Grapes comments, âIt always surprises me how dedicated and fanatically passionate the top scorer of the class is. Liu Jia (his Italian nickname is Freddo), is the top scorer from Beijing and his enthusiasm is absolutely contagious. I suppose Italians and all things Italian can do that to people, and Italian wine is certainly not immune to this. Immediately following the pinning ceremony, Freddo came up to confess that heâd actually quit his high-paying salaried job as HR director to reorganize his schedule to properly dedicate enough time to prepare for the course. Despite Italian wineâs lackluster performance in China, this type of attitude from Italian wine lovers are encouraging.â
It is not by chance that after three editions in Italy, the first two countries to hold the courses are USA, todayâs largest market for Italian wines, and China, the market of tomorrow. Currently, VIA is home to 2 IWEs and 32 IWAs from USA, and 2 IWEs and 25 IWAs from the Greater China area. âWith each additional IWA, VIA looks to further expand its Italian Wine community all around the world, and I must say so far itâs looking pretty promisingâ, confirms Kim.
Full list of our 9 newly certified Italian Wine Ambassador Beijing Edition 2017
- Heng Gui, Wine Educator at North China
- Xiang Li, Wine Educator at East Meet West Fine Wine
- Junjie Shi, Wine Educator at EWM Trading Company Limited Shenzhen
- Daria Vereshchagina, Director of LLC Mistral restaurant and Head sommelier at DOM
- Jun Wei, Wine Educator at Tasting Annex Wine & Spirit Consultants
- Wei Xing, Wine Educator at Dragon Phoenix Wine Consulting
- Ning Yi, Chief Educator at Tasting AnnexWine&Spirit Consultants
- Mi Zhu, Wine buyer at Amazon China
- Jia Liu, Wine Educator and Self-Media Italian Wine Tour Blog Writer
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