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English News Mercoledi 09 Marzo 2022

What do people say about you when you are not around? Personal Branding and wine

When we sell, we are not just proposing a product, we are also proposing ourselves.

di Lavinia Furlani

We hear talking about it often, but not everyone knows exactly nor what it is or how it works. What is "personal branding", exactly?

Personal branding is what the others say about you when you are not present. It may also be translated in the reason why a client or an employer may decide to choose your brand. Being a professional, in every field, and specifically in the wine sector, requires expertise and experience.

The one thing that makes us recognizable is the strategy with which we define our strong points, that are what make us unique with respect to the competitors.
What we are able to do, how we do it, what benefits we give and why the others should choose us.

Personal branding means, first of all, being able to clarify and define these points, attracting focused opportunities regarding what is being done. It is not about giving a false image of ourselves or giving a false perception of the product; it does not even correspond to the Social Media Marketing or with other digital services: before gambling into these things, it is necessary to know who we are and how we want to be perceived.

The brand is built from our very own personality, from the uniqueness, the strong points and the capacity of building relationships with the interlocutors.
It is fundamental to be able to impart exactly and clearly the pieces of information that our clients may need, so that it will be them that look for us. We are so submerged and constantly inspired by every kind of content, we got used to a social modality to live in and even in the commercial aspects of our profession. Where to begin?

Those that take care of the recruiting, like we do with Wine Talent, know well the usual clichés, as they are also well known by our potential commercial partners.
To tell ourselves is a crucial and “physiological” component, especially when we are not talking about traditional sales.

Everything is marketing, every place may be the perfect scenario for a commercial transaction, without you even realizing it. The way you present yourself, the way you give your ideas and suggest the value of your professionalism and the one of your company or of your product, may determine a positive or negative decision on your speaker, even before actually sitting down. So, be careful: you are spreading even more “commercial messages” than those you have control over, are you ready for the consequences?

The steps are “simple” (in words…):

  • Are you able to know who you are?
  • Are you able to define and tell yourself clearly?
  • Is it clear to you how you want to be perceived?
  • Did you understand how the others actually perceive you and why?
  • What can you do to fill this gap?

 

Define yourself in the best way possible and also your business will have more possibilities to hit the target. Once the idea you want to communicate and the client you aim to reach have been identified, the modality will be simpler and clearer and, because of that, more efficient.