Welcome to the wonderful world of wine, where every winery visit… well, can turn into a delightful comedy of errors!
Today we’re discussing a small but significant misunderstanding that many wine tourists encounter: the surprise of discovering that their long-awaited winery visit has turned into a noisy group outing.
You’re ready for a romantic escape as a couple, you’ve eagerly booked a tasting at that winery you’ve been dreaming of for months. And then… surprise! A colorful group of strangers awaits you, with whom you’ll have to share not only the Hospitality Manager but also your witty comments and couple selfies.
Don’t get me wrong, there’s something wonderful about sharing a glass of wine with new people, but when you’re expecting a tête-à-tête and find yourself in the middle of someone else’s birthday party, I understand that the magic might fade.
And here arises our crucial question: as operators in the wine tourism sector, how can we improve this experience and prevent embarrassing situations?
Solution 1: transparency is the best policy
Dear owners and Hospitality Managers, take note: your wine tourists need clarity! On the website and during booking, clearly specify whether the visit is a group or private one. A simple notice like “This experience is shared with other wine lovers” can make the difference between a happy wine tourist and a frustrated one.
Solution 2: the private option for true romantics (and introverts)
For those who prefer a more intimate experience or simply don’t enjoy spending an afternoon with strangers, why not offer the option of a private visit? Sure, it might cost a bit more, but peace and quiet are priceless.
“Want to avoid the Saturday afternoon chatterboxes? Choose our private tour!” could become your new winning slogan.
And now, some advice for wine tourists who unexpectedly find themselves in a group…
Embrace the unexpected: Who knows? Maybe among those strangers, there’s a new friend with whom you can share a bottle in the future. Make yourself known: A little adaptability and some friendly banter can turn a group of strangers into a cheerful company. Enjoy the wine: In the end, you’re there for the wine. Let the magic of the nectar of the gods do its work and make every sip memorable, regardless of the company. So, wine tourists, the next time you book a winery visit, be prepared for anything, and remember: wine is always better when shared, even if the company isn’t what you expected.
Owners and Hospitality Managers, be clear! Nothing should be taken for granted!












































