English news Moderation, the real landing point: the boom of mid-strength The evolution of moderation and the boom of the mid-strength bracket where emerging demand is concentrated. By Emanuele Fiorio 19 Maggio 2026
English news Gen Z doesn’t need convincing to drink wine Decanter's Wine Challenge, read between the lines: five considerations that shouldn't be ignored. By Veronica Zin 19 Maggio 2026
English news Konstantin Baum MW: “It is us wine nerds who talk about lighter wines. Most of the market is looking for something else” The German Master of Wine analyses the gap between the wine industry's narrative and real consumer behaviour: while a niche audience is looking for freshness and lower alcohol, the broader market is still driven by price, recognisability and immediate pleasure. By Stefano Montibeller 19 Maggio 2026
English news The winery shop is one of the weakest points in wine tourism Visual merchandising for wine shops: why every square metre of your retail space could be worth far more than it is today. By Lavinia Furlani 19 Maggio 2026
English news In the winery story, the body speaks before words do The 93% of what a visitor perceives doesn't come through content. It comes through the voice, the pause, the gaze. Yet those who work in hospitality keep preparing almost exclusively on what to say. By Lavinia Furlani 19 Maggio 2026
English news Wanted: professionals for wine tourism, but on the right terms. The wine sector looks in the mirror Weekends, languages, tastings, logistics and salami to slice: the impossible profile the wine industry seeks at minimum wage. Testimonies from those who work in the sector… or try to. By Lavinia Furlani 19 Maggio 2026
English news “The product will take care of it” The most expensive sentence an Italian wine entrepreneur can say in 2026. By Fabio Piccoli 19 Maggio 2026
English news Wine is not in crisis. It’s falling behind the consumer Wine's decline in the United States coexists with the growth of more agile, understandable, and occasion-based categories: the future runs through relevance, not nostalgia. By Fabio Piccoli 19 Maggio 2026
English news Small wineries, big crossroads Distribution or disintermediation: the provocative lesson from Jim Silver. By Fabio Piccoli 19 Maggio 2026
English news SCAIA’s SCAIA Garganega/Chardonnay We tasted for you SCAIA Garganega/Chardonnay by SCAIA. By Fabio Piccoli 16 Maggio 2026
English news Cielo e Terra: strategy, not price, wins in global markets Positive signals for the Vicenza-based company from international trade fairs; Cielo e Terra strengthens its positioning between product innovation and supply chain solidity. By Claudia Meo 5 Maggio 2026
English news Sommelier and impostor syndrome: even experts are affected by wine elitism Kiersten Hickman's account reveals how the wine industry intimidates even those who know a great deal about wine. By Veronica Zin 29 Aprile 2026
English news Wines that experts criticize and the market keeps rewarding In a video dedicated to the most controversial wines, Konstantin Baum MW raises a question the industry keeps avoiding: consumers don't drink the way insiders do. And perhaps they never intended to. By Stefano Montibeller 29 Aprile 2026
English news Alessandro Segantini after MasterChef: “The kitchen is now asking for space” After MasterChef Italia, Alessandro Segantini talks about the relationship between his profession and cooking, the value of sharing, and an idea of wine that truly completes the dining experience. By Stefano Montibeller 29 Aprile 2026
English news Lights and shadows of wine: between foiled fraud, ethics and traceability From the massive "Vinum Mentitum" operation in Italy to exploitation in Champagne, the wine sector questions ethics, transparency and consumer protection. By Emanuele Fiorio 29 Aprile 2026
English news Norah Jones and “This Life” wine: a celebrity wine that (finally) doesn’t smell like marketing After listening to the Wine Enthusiast podcast episode featuring the American musician, we reflected on what it truly means to collaborate with an artist without creating yet another mediocre celebrity wine. By Veronica Zin 29 Aprile 2026
English news We didn’t know guilt was listed in the nutritional label Circana's analysis of the European foodservice market talks about the Liquid Revolution and new consumption moments. But we stopped at one phrase: "without guilt." By Veronica Zin 28 Aprile 2026
English news International tour operators and Italian wineries: Italy remains highly sought-after, but the market demands standards that are still missing Authenticity, biodiversity, and territorial appeal are no longer enough on their own: the survey conducted by Winedering explains what makes Italy irresistible in the eyes of international tour operators and, at the same time, still difficult to buy and sell smoothly. By Lavinia Furlani 28 Aprile 2026
