English news The embrace of Barolo and Etna in Paris, Hugo Courtois: “Sharing resources and knowledge creates a stronger voice” On the eve of the Barolo&Etna event in Paris, the sommelier and co-founder of Triple Vins SAS explains how to showcase the two great Italian territories in France, through synergies, commercial positioning and the decisive role of wine ambassadors. By Emanuele Fiorio 28 Ottobre 2026
English news Gen Z, the generation that drinks…but not wine? An IWSR study states not only that young people of legal drinking age drink almost as much as the rest of the adult population, but that, surprisingly, it is the Baby Boomers who drink the least. By Veronica Zin 23 Ottobre 2026
English news Grapur and the new idea of sustainability: the vision of Mack & Schühle Italia on wine that is changing Fedele Angelillo, sole director and CEO of the company, tells the story of the strategy that gave life to the project of creating naturally low alcohol wines and the vision that guides its development. By Claudia Meo 23 Ottobre 2026
English news Aldi removes Argentine Malbec from its shelves for “football solidarity” A “marketing strategy” that, rather than unite, risks pushing people away, because the risk is losing along the way the regular consumers who do not even watch football. By Veronica Zin 23 Ottobre 2026
English news Are wine fairs still at the heart of the business? Three entrepreneurs question some certainties Sergio Zingarelli, Paolo Librandi and Stefano Leo discuss the present and future of wine events. Amid a proliferation of events, increasingly selective buyers and formats to be rethought, a shared vision emerges, though not without different nuances. By Claudia Meo 23 Ottobre 2026
English news The bottle that doesn’t rotate disappears Smaller orders, more selective lists and a premium segment forced to prove its value: Carlo Alberto Sagna takes a snapshot of the wine market in the first half of 2026. By Stefano Montibeller 23 Ottobre 2026
English news Is the advice of a person worth more than that of artificial intelligence? Generative artificial intelligence is changing the logic of information search. But when it comes to choosing a winery to visit, human advice still holds up. And the data confirms it. By Veronica Zin 23 Ottobre 2026
English news “Wine pays the bill for a rite of passage, not for Gen Z” After reading the latest Ipsos Generations Report 2026, we asked ourselves some questions specific to the wine sector. To find the answers, we interviewed Cristina Liverani, Director Public Affairs at Ipsos, and Chiara Ferrari, Service Line Leader at Ipsos Public Affairs. By Veronica Zin 23 Ottobre 2026
English news The masochistic spiral: Bordeaux is competing with itself Excellent stocks still unsold, a paralyzed agricultural market and a vertical collapse in the value of vineyards: analysis of a structural crisis that does not spare even the Grand Cru. By Emanuele Fiorio 23 Ottobre 2026
English news Packaging and EPR in the United States: the responsibility that can also fall on Italian wineries Seven US states already have active laws on extended producer responsibility for packaging. The analysis by Sovos ShipCompliant reconstructs how it works: who is required to comply, which materials count toward the calculation and which deadlines have already been set. By Veronica Zin 23 Ottobre 2026
English news Sam Neill, the actor who grew Pinot Noir in Central Otago: farewell to “The Proprietor” The world mourns him as Dr. Alan Grant of Jurassic Park or as the enigmatic presence in Peaky Blinders. But for thirty years Sam Neill was also “The Proprietor”: a wine producer with ideas, plenty of passion and an unconditional love for Pinot Noir. By Veronica Zin 23 Ottobre 2026
English news Catello, wine sector: what are the reasons for the low attractiveness to talents? Wine companies are often small to medium-sized: growth paths are missing, organizational charts are poorly defined and the boundaries of responsibility are uncertain. By Emanuele Fiorio 23 Ottobre 2026
English news Bortolomiol’s Grande Cuvée del Fondatore – Motus Vitae We tasted for you Grande Cuvée del Fondatore - Motus Vitae by Bortolomiol. By Redazione Wine Meridian 23 Ottobre 2026
English news Baglio Diar’s Dhakira We tasted for you Dhakira by Baglio Diar. By Redazione Wine Meridian 23 Ottobre 2026
English news “I don’t want my winery to become a bar”: overcoming fear to embrace the new wine tourism Wine needs to rediscover its leisure and popular dimension. Opening the doors to conviviality to build customer loyalty and multiply direct sales opportunities. By Lavinia Furlani 22 Ottobre 2026
English news Do “locals” visit your winery? Those who live near you are a valuable contact The power of company events: collecting participants’ data turns a lovely evening into an asset for future marketing strategies. By Lavinia Furlani 22 Ottobre 2026
English news Is your winery listed on at least one Online Travel Agency (OTA)? Why it should be and how Being listed on tourism portals is not enough: you need to refine the texts and align prices to protect the company’s credibility and attract international travelers. By Lavinia Furlani 22 Ottobre 2026
English news Let’s stop “teaching” wine and start tailoring it to the visitor From drawing directly from the barrique to the custom label: how interaction multiplies the emotional (and commercial) value of the winery experience. By Redazione Wine Meridian 22 Ottobre 2026
