English news Everyone wants to do marketing In the winery, communication is the department everyone feels they can do. But as long as communication is judged on "likes" and not on results, those who do it professionally will keep defending their work instead of doing it. By Lavinia Furlani 15 Luglio 2026
English news Hambledon, the winery that invented English wine In 1952 a retired general planted the first modern vines in England. Today British traditional method sparkling wine competes with Champagne, and thousands of tourists arrive every year among the hills of Hampshire to discover it. By Lavinia Furlani 15 Luglio 2026
English news Burgundy, a school of hospitality What you learn touring the world's most studied wine region, where wine tourism is considered an integral part of building the value of wine. By Lavinia Furlani 15 Luglio 2026
English news The paradox of hospitality: valued outside, undervalued inside As long as relationship and positioning work is considered secondary to production work, hospitality will remain a half investment. By Lavinia Furlani 15 Luglio 2026
English news In 2035 there will no longer be winery visits In Milan, on the occasion of Envisioning 2035, I tried to be as honest as possible with the world of Italian wine. Four messages I delivered from the stage. By Lavinia Furlani 15 Luglio 2026
English news Wine is never just wine The new exchange with Martin Foradori Hofstätter raises a decisive point: wine tourism generates related business when territories integrate their attractions, not when everyone keeps guests for themselves. By Fabio Piccoli 15 Luglio 2026
English news The lesson of Burgundy It is not only a matter of Pinot Noir and Chardonnay at the top of the world, but of the way an entire territory tells its story through its wineries. From our Wine Summer Tour, an invitation to ask ourselves how many "Burgundies" we hold in Italy, and why we still struggle so much to let them express themselves at their best. By Fabio Piccoli 15 Luglio 2026
English news The Italian wine industry must not wait for the crisis to end How long the downturn lasts matters. But what matters more is the model we build to get through it. By Fabio Piccoli 15 Luglio 2026
English news Wine and restaurants: rewrite the pact, or everyone loses Markups, price lists, falling consumption and managerial weaknesses are testing the relationship between wineries and Horeca. But no one can save themselves alone. By Fabio Piccoli 15 Luglio 2026
English news Cuzziol: “Horeca remains strategic, underestimating it is a serious mistake” An unsparing analysis of the strained relationship between producers and restaurants, of price increases on both sides, and of the entrepreneurial and managerial fragility of the Italian wine system. By Fabio Piccoli 15 Luglio 2026
English news Wine, culture, and a question that gives me no peace The question is not how to sell more wine, but how to give it back a place in contemporary culture. By Fabio Piccoli 15 Luglio 2026
English news Branding remains the most powerful weapon wine continues not to use From the human factor to technical details, an enormous identity heritage that most companies leave unexpressed. By Fabio Piccoli 15 Luglio 2026
English news ProWein’s new direction: why less can mean more Director Frank Schindler explains how ProWein is redefining its role in a changing wine market, focusing on purchasing power, targeted business opportunities and a more selective international positioning. By Claudia Meo 14 Luglio 2026
English news The GDO must work on trust, not just on price Giuseppe Acella, beverage buyer at Maiora, explains how large scale retail is rethinking shelf space and assortment to build trust, without reducing everything to the discount lever. By Stefano Montibeller 1 Luglio 2026
English news From 900 to 300 labels: how a wine list becomes truly functional Fewer references, focus on Italy, foreign wines almost eliminated. Sandra Ciciriello, founder, maître and sommelier of 142 Restaurant, explains the criteria that make a wine list truly functional. By Stefano Montibeller 1 Luglio 2026
English news Dealcoholized wine, Italy’s most advanced model One on one with Eleonora Spadotto, owner of Lea Winery. A new generation of wine and the challenge of quality dealcoholized wine. By Fabio Piccoli 1 Luglio 2026
English news Skyrocketing prices, Gen Z avoiding alcohol, health trends: John Gillespie of Wine Opinions assesses the American wine crisis The Wine Opinions researcher explains the figures from the latest report on the American market and why wine primarily faces a communication problem, not a substantive one. By Veronica Zin 1 Luglio 2026
English news Freschello, the timeless brand that rewrote the rules of wine consumption: Pierpaolo Cielo’s analysis A landmark success, a journey into the heart of a brand that defied convention and won: the case study of a line that has represented a reference point in Italian shopping carts for decades. By Emanuele Fiorio 1 Luglio 2026
