Why is digital marketing important for wine tourism?

Because it helps wineries be visible where tourists actually search and make bookings.

Should I use travel marketplaces like TripAdvisor or Get Your Guide?

Yes, they offer high visibility and access to travelers already searching for experiences.

Is Google My Business still useful in 2025?

Absolutely. It’s free, powerful, and crucial for local SEO and discovery.

How can I get featured in wine blogs or guides?

Reach out with a compelling story and photos. Many editors look for hidden gems.

Does word of mouth still matter in the digital age?

Yes, digital reviews and social mentions are key trust builders for potential visitors.

5 smart digital strategies for wine tourism growth

Too many wineries invest in hospitality but fail to attract visitors. This article offers 5 practical digital strategies—from leveraging marketplaces to encouraging online reviews—that help convert your winery into a true tourism destination. It’s a hands-on guide for those ready to grow visibility without excessive spending. Wine Tourism Hub supports the journey.

You’ve invested time, energy, and resources to offer a flawless experience. The tasting room is ready, the staff is trained, the wine pairings are perfect… but tourists aren’t showing up. It’s frustrating — we know it well.

At Wine Tourism Hub, we see it all the time: wineries ready to welcome visitors, but with foot traffic too low to grow the wine tourism business.

This article comes from that experience: no magic formulas, just 5 realistic and practical tips to build your visibility and attract more tourists. If you want to take it further, we’re here. But first, let’s start with the basics.

1. Digital marketing: yes, but smart

Many feel overwhelmed starting from scratch. They’re told to spend heavily, hire agencies, and optimize SEO. That’s partly true. But if you’re just starting out, a clean, clear website with booking options and honest social content is more than enough.

2. Marketplaces: easy visibility (but with commissions)

Let’s be clear: big travel platforms have SEO teams dedicated to ranking first in Google searches. So when tourists look up “wine experiences in Tuscany,” Winedering or Get Your Guide show up first. The good news? You can be there too. Listing your winery gives you visibility in places tourists already search. Yes, there’s a commission fee per booking, but you gain a professional showcase and access to ready-to-travel customers.

3. Google My Business: the bare minimum

Is your Google listing updated? Are your photos, hours, and contact info correct? If someone searches “winery near me,” not showing up is like having your road sign turned off. It’s free, but incredibly valuable.

4. Collaborate with blogs and publications

Many travelers rely on online guides, lists, and articles. You’ve seen them: “Top 10 Wineries in Franciacorta.” Getting featured in well-ranked editorial content is a smart way to reach new audiences.

5. Word of mouth is still king

Not just the classic kind, but digital too: reviews, tags, comments, and social mentions. When people enjoy an experience, they share it. Every visit is a chance to bring ten more.

Want to attract more tourists?

If you want your winery to be more than a production site and become a sought-after tourist destination, you need a custom-built path based on your goals and strengths.

That’s where Wine Tourism Hub steps in: Italy’s first center dedicated exclusively to wine tourism consulting and training. We work alongside you to analyze weaknesses, enhance strengths, and guide you step by step with a practical, sustainable strategy built around your business.