English news Prowein 2026: less glitz, more truth The fair changes its skin and rewards companies that stop complaining and start making strategy. By Fabio Piccoli 23 Marzo 2026
English news Cielo & Terra’s 1908 bianco di Giò 2025 We tasted for you 1908 bianco di Giò 2025 by Cielo & Terra. By Redazione Wine Meridian 20 Marzo 2026
English news ProWein 2026: everyone is talking about wine tourism, but few really know how to develop it From ProWein comes a widespread awareness among wineries: hospitality is a strategic asset. But without a clear method, there is a risk of chasing visitor numbers, experiences, and sales without a real direction. By Lavinia Furlani 17 Marzo 2026
English news Vinitaly Tourism: wine tourism finally takes centre stage For the first time, Vinitaly dedicates all four days to a structured project on wine tourism. A choice we welcome with enthusiasm and to which we will contribute on the front lines as Wine Meridian and Wine Tourism Hub. By Lavinia Furlani 17 Marzo 2026
English news Prowein 2026: scaling down without losing meaning or value The first day of the German trade fair demonstrates that downsizing does not mean losing value, but adapting to the new dynamics of the market. By Fabio Piccoli 17 Marzo 2026
English news Crisis or transformation? What the US market teaches us Among uprooting, restructuring and new strategies, America is redrawing the sector. What are we doing? By Fabio Piccoli 17 Marzo 2026
English news Nicolas Joly: against a perfect wine, for an identity-driven and living wine A dialogue with the pioneer of European biodynamics on safeguarding creative force and the uniqueness of terroir. By Claudia Meo 17 Marzo 2026
English news Dacastello’s Alta Langa D.O.C.G. Brut Millesimato We tasted for you Alta Langa D.O.C.G. Brut Millesimato by Dacastello. By Redazione Wine Meridian 14 Marzo 2026
English news Communication in the wine market: moving beyond the prehistory of branding In a shrinking market, brand recognition is no longer a luxury but a fundamental condition for commercial survival. By Fabio Piccoli 6 Marzo 2026
English news Tenuta Sant’Antonio, 2025 vintage: the courage to defend qualitative integrity Armando Castagnedi shares his story with a rare and commendable sincerity, ranging from the management of a 2025 harvest that was excellent for whites but imposed sacrifices on Amarone, to an ambitious mission: guaranteeing international relevance for vintage Valpolicella. By Emanuele Fiorio 2 Marzo 2026
English news Influencers and wine: the art of not influencing consumption A study claims that a glass shown in an Instagram or TikTok story increases the desire to drink. But real-world data tells a different story: young people are drinking less wine than ever. By Fabio Piccoli 2 Marzo 2026
English news Promoting your winery abroad as a tourist destination: you can’t do it alone The risk of investing in B2B promotion without the support of a solid regional tourism network that reassures tour operators. By Lavinia Furlani 2 Marzo 2026
English news Are you “just” a wine producer or also a hospitality entrepreneur? The difference matters The boom in wine tourism in Italy: why many wineries are still out of the game. From spontaneous hospitality to hospitality as a business: what really changes. By Lavinia Furlani 2 Marzo 2026
English news Are you still only offering “serious” tastings in your winery? Maybe it’s time to evolve When tourists arrive tired at the fifth winery of the day, it's not because they don't want wine, it's because they don't want yet another lecture about it. The wineries that have figured out how to entertain their visitors are winning. By Lavinia Furlani 20 Febbraio 2026
English news When the team wants to do wine tourism and the owners don’t: the risk of extinguishing talent The gap between the innovative drive of young people in the wine world and the caution of ownership can become the real brake on the growth of Italian wineries. By Lavinia Furlani 20 Febbraio 2026
English news From Be Spirits to Be Wine: did wine miss recess? The overwhelming success of spirits at Wine Paris questions the wine world on language, inclusivity, and the ability to attract new generations. By Fabio Piccoli 20 Febbraio 2026
English news Wine Paris 2026: the market’s memory is short From the metro to the fair: the real value of trade shows today is not just being there, but being remembered, through content, strategy, and credibility. By Fabio Piccoli 20 Febbraio 2026
English news Wine Paris 2026: Italy’s grandeur on display First day between record numbers, dominant Italian presence, and early questions about the balance between exhibitors and buyers at the wine world's new major trade hub. By Fabio Piccoli 20 Febbraio 2026
