English news Tenuta Sant’Antonio’s Valpolicella Superiore La Bandina We tasted for you Valpolicella Superiore La Bandina by Tenuta Sant'Antonio. By Redazione Wine Meridian 6 Febbraio 2026
English news Terramata by The Wine Net: the collective story of Italian cooperative wine The Network presents itself at international trade fairs with a common brand and shared vision, without giving up the identities of individual territories. By Claudia Meo 4 Febbraio 2026
English news Why we keep doing international tours (and why someone will never understand it) Studying international wine tourism models isn't about emulating distant countries, but acquiring data to anticipate critical issues in our wine system. Comparison with abroad becomes a training investment to build new economic sustainability for Italian hospitality. By Lavinia Furlani 23 Gennaio 2026
English news What Argentina has taught us about wine tourism From the myth of hospitality to extreme vineyards: travel notes to rethink the Italian model. By Lavinia Furlani 23 Gennaio 2026
English news “But if wine costs less at the supermarket, why should I buy it at the winery?” Winery pricing and the GDO challenge: when the experience is worth more than the receiptHow to transform the objection about lower supermarket prices into a lever for loyalty and added value for wine tourists. By Lavinia Furlani 23 Gennaio 2026
English news “For winery visits please call”: the best way not to sell wine to young people 62% of young people avoid phone calls, but wineries still demand calls during office hours. In Italy, Oscar-worthy wines, but nightmare booking experiences. By Lavinia Furlani 23 Gennaio 2026
English news Artificial intelligence in the cellar: can an algorithm replace the smile of those who welcome you? If we think an algorithm can replace the smile of those who welcome us to the cellar, we have it all wrong. However, if we believe we can do without it, we risk digital extinction. By Lavinia Furlani 22 Gennaio 2026
English news Dear producers: why so many wineries take offense at a piece of advice Listening to a recommendation is not an act of weakness but of entrepreneurial intelligence. No one puts into question the hard work and value of these companies, but those who bring an external gaze often offer that perspective that tends to be lost from the inside. By Lavinia Furlani 22 Gennaio 2026
English news Wine and Generation Z: how we transformed wine culture into snobbishness A recent survey reveals 67% of Gen Z doesn't feel represented by wine communication. The real issue isn't young consumers—it's industry professionals who've turned an earthy product into a symbol of elitism, creating barriers through jargon and rigid rules instead of welcoming newcomers. By Lavinia Furlani 22 Gennaio 2026
English news Wine tourism in Italy: are we really that “behind” the rest of the world? Every time we talk about wine tourism in Italy, the question naturally arises: how much is this business really worth compared to the rest of the world? Some reflections analyzing the most authoritative reports. By Lavinia Furlani 22 Gennaio 2026
English news The 5 levels to know if your wine tourism is really working: are you passing them all? Many visitors don't automatically mean success. Effective wine tourism requires a structured approach in five complementary phases: from perfect management of your first guests to building lasting relationships that generate business. By Lavinia Furlani 22 Gennaio 2026
English news Is a wine Bombonera possible? Shifting from product to ritual and from the bottle to belonging shows how wine can embrace the power of myth and identity. By Fabio Piccoli 21 Gennaio 2026
English news In Argentina, rediscovering the popular roots of wine Why the future of wine might also pass through what we chose to forget. By Fabio Piccoli 21 Gennaio 2026
English news Not the New World, but another world Argentina's wine and the Italian scientific legacy. By Fabio Piccoli 21 Gennaio 2026
English news What I learned from the Perito Moreno glacier The collapsing glacier does not retreat: why wine must stop defending itself and start moving again. By Fabio Piccoli 21 Gennaio 2026
English news 2026 wine export: a ‘laser focus’ year Geretto, Tirrito, and Ardiri discuss duties, declining consumption, and new market models. By Fabio Piccoli 21 Gennaio 2026
English news Beyond terroir: identity, market, and sense of place in a changing wine world Terroir is not born from soil alone: it takes shape through practices, time, and the markets that recognize it. By Fabio Piccoli 21 Gennaio 2026
English news The paradox of the small Italian wine business Why reducing the crisis to size risks hiding the sector's true fragilities. By Fabio Piccoli 21 Gennaio 2026
