English news Val d’Oca’s Valdobbiadene Prosecco Superiore DOCG Rive di San Pietro di Barbozza Brut We tasted for you Valdobbiadene Prosecco Superiore DOCG Rive di San Pietro di Barbozza Brut di Val d'Oca by Val d'Oca. By Redazione Wine Meridian 29 Marzo 2025
English news Diadema’s Diadema rosso We tasted for you Diadema rosso by Diadema. By Redazione Wine Meridian 29 Marzo 2025
English news The lesson from ProWein: wine tourism is, above all, tourism Not just wine: at ProWein, the focus is also on experiential tourism and new branding strategies. The importance of territory and sustainable tourism continues to grow. By Lavinia Furlani 28 Marzo 2025
English news The Lessons of Prowein 2025 This year’s edition of the important Düsseldorf event offered a faithful snapshot of the current state of the wine markets, while also opening up new prospects for our wine sector. By Fabio Piccoli 28 Marzo 2025
English news Lighter, more sustainable and more efficient glass: Verallia leads the transformation of wine packaging From the Bordolese AIR to the Spumante EASY: reduced emissions, innovative materials and exclusive designs. The evolution of glass packaging in the wine sector. By Emanuele Fiorio 28 Marzo 2025
English news An American importer’s appeal to producers and policy makers On the eve of potential U.S. tariffs on our wine imports, threatened by the Trump administration, an American importer writes to his producer clients to urge them to lobby their political representatives. By Fabio Piccoli 27 Marzo 2025
English news Piazzo: Deep roots in Nebbiolo with a vision for experimentation Balancing tradition and innovation, this Langhe-based winery explores new wine-making techniques, invests in sustainability, and expands its offerings to attract today's consumers. By Agnese Ceschi 14 Marzo 2025
English news Old Vine Hero Awards 2025: meet the finalists for the communication & education award This new category, featuring nominees from 14 countries, recognizes outstanding communicators and educators who are raising awareness about the value of old vines. By Redazione Wine Meridian 13 Marzo 2025
English news Alsace wine tour 2024: what are the key features of wine tourism in Alsace? A journey through Alsace's wineries to discover how wine tourism can serve as a model for growth for Italian wineries. By Lavinia Furlani 7 Marzo 2025
English news The number one enemy of the wine tourist? Your website Why let your winery’s website discourage your visitors? A poor online communication strategy can result in the loss of hundreds of wine tourism visits. By Lavinia Furlani 7 Marzo 2025
English news Wine tourism in Alsace: 7 key differences from Italy Alsace vs Italy: seven aspects of wine tourism in Alsace that could inspire Italian wineries. By Lavinia Furlani 7 Marzo 2025
English news Direct-to-Consumer wine sales: 5 tips for Italian Wineries Discover strategies to increase direct wine sales in Italy, enhancing the consumer experience and innovating with digital technologies. By Lavinia Furlani 7 Marzo 2025
English news Learning direct sales from Rolly Gassman The renowned Alsatian winery is one of the most effective examples of how to use wine tourism as an extraordinary sales vehicle without distorting the image of its brand. By Lavinia Furlani 7 Marzo 2025
English news Three effective strategies for managing diverse groups of wine tourists during a winery visit Balancing the needs of wine experts, novices, families, and occasional tourists: three strategies to tackle the main challenge faced by Hospitality Managers. By Lavinia Furlani 7 Marzo 2025
English news How to best manage walk-in wine tourists: tips for wineries How to welcome walk-in wine tourists, turning a spontaneous visit into an opportunity to offer a memorable experience and build customer loyalty. By Lavinia Furlani 6 Marzo 2025
English news The ingredients of wine tourism: the value of food and wine in wine tourism experiences Wine at the center, but the food element is increasingly appreciated. How food and wine transform the wine tourism experience. By Redazione Wine Meridian 6 Marzo 2025
English news The ingredients of wine tourism: informational material supporting the hospitality manager Brochures, maps, technical sheets: everything that can help the wine tourist enjoy a pleasant and complete experience. Why is informational material essential? By Lavinia Furlani 6 Marzo 2025
English news Are all winery visits the same? When boredom is just around the corner Reflections on the homogeneity of winery visits and the importance of standing out in the wine tourism landscape. By Lavinia Furlani 6 Marzo 2025
