English news The ingredients of wine tourism: the value of food and wine in wine tourism experiences Wine at the center, but the food element is increasingly appreciated. How food and wine transform the wine tourism experience. By Redazione Wine Meridian 6 Marzo 2025
English news The ingredients of wine tourism: informational material supporting the hospitality manager Brochures, maps, technical sheets: everything that can help the wine tourist enjoy a pleasant and complete experience. Why is informational material essential? By Lavinia Furlani 6 Marzo 2025
English news Are all winery visits the same? When boredom is just around the corner Reflections on the homogeneity of winery visits and the importance of standing out in the wine tourism landscape. By Lavinia Furlani 6 Marzo 2025
English news Casale del Giglio: a strong identity that continues to grow in the global market Native grape varieties and international recognition: the Lazio-based company shares strategies, results, and perspectives on a long and steady period of success. By Claudia Meo 26 Febbraio 2025
English news Wine tourism: between success and monotony: answers to wineries’ feedbacks By Lavinia Furlani 20 Febbraio 2025
English news How to recognize and satisfy the 3 main types of visitors in Italian wineries Understanding the different types of visitors who arrive at a winery is essential to offering a personalized experience. Here’s how to distinguish and make the most of each profile. By Lavinia Furlani 20 Febbraio 2025
English news The wine expert: the worst type of visitor to enter your winery The arrogance of some experts during winery visits risks ruining the wine tourism experience. The challenge for Hospitality Managers in dealing with those who want to make wine inaccessible. By Lavinia Furlani 20 Febbraio 2025
English news Wine tourism and the “I’ll try” syndrome: a dream that always remain unrealized Trying is not enough: wine tourism is a strategic choice that requires courage and commitment, not procrastination. By Lavinia Furlani 20 Febbraio 2025
English news The search for the memorable: a tough challenge for wine businesses The "new hedonists" are a rapidly growing category of consumers seeking increasingly memorable experiences. How can the wine world attract this strategic consumer segment, particularly in terms of value? By Fabio Piccoli 20 Febbraio 2025
English news De-alcoholized wines: from indifference to obsession Every new trend is either treated as the “enemy” or the “savior” of wine. But when will the industry start thinking rationally? By Fabio Piccoli 20 Febbraio 2025
English news Without the human factor, wine remains just a product Telling the stories of the men and women behind wineries means adding new appeal to the product, without relegating it to the background. By Fabio Piccoli 20 Febbraio 2025
English news Why wine should not fear the “mindful well-being” trend Consumers embracing mindful well-being seek balance, authenticity, and healthy relationships: wine can play a key role in this transformation. By Fabio Piccoli 20 Febbraio 2025
English news The pleasure matters as much as the risk In a time when the demonization of alcoholic beverage consumption is increasing, it is legitimate to ask whether the emphasis on risks is given more importance than highlighting the pleasures. By Fabio Piccoli 20 Febbraio 2025
English news Drinking less but better: the market demands it, but is Italian wine ready? Premiumization is the path to the future, but has Italian wine truly consolidated its value, or does it still need to work on the perception of its quality? By Fabio Piccoli 20 Febbraio 2025
English news Villa Sandi, Flavio Geretto: priorities? Consolidation, incoming, and brand awareness Geretto, C.C.O. of Villa Sandi, shares the goals for 2025: enhancing sparkling wines worldwide, consolidating key markets, and focusing on incoming visits and winery experiences. By Emanuele Fiorio 20 Febbraio 2025
English news First day of Wine Paris 2025: enthusiasm and doubts Great presence of buyers, especially European and North American (fewer Asian ones), but with the worrying perception of a market that is not expanding. By Fabio Piccoli 11 Febbraio 2025
English news The (perhaps too high) high expectations of Italians for Wine Paris 2025 A 74% increase in Italian participation at the Paris event, which this year, with approximately 4,600 exhibitors, positions itself as the most important wine gathering in the world. By Fabio Piccoli 11 Febbraio 2025
English news Applications open for the Old Vine Hero Awards 2025 with four new categories Now in its third edition, the international awards dedicated to celebrating old vines are expanding with new categories, recognizing the efforts of individuals and teams in preserving this unique heritage. By Redazione Wine Meridian 10 Febbraio 2025
