English news The number one enemy of the wine tourist? Your website Why let your winery’s website discourage your visitors? A poor online communication strategy can result in the loss of hundreds of wine tourism visits. By Lavinia Furlani 7 Marzo 2025
English news Wine tourism in Alsace: 7 key differences from Italy Alsace vs Italy: seven aspects of wine tourism in Alsace that could inspire Italian wineries. By Lavinia Furlani 7 Marzo 2025
English news Direct-to-Consumer wine sales: 5 tips for Italian Wineries Discover strategies to increase direct wine sales in Italy, enhancing the consumer experience and innovating with digital technologies. By Lavinia Furlani 7 Marzo 2025
English news Learning direct sales from Rolly Gassman The renowned Alsatian winery is one of the most effective examples of how to use wine tourism as an extraordinary sales vehicle without distorting the image of its brand. By Lavinia Furlani 7 Marzo 2025
English news Three effective strategies for managing diverse groups of wine tourists during a winery visit Balancing the needs of wine experts, novices, families, and occasional tourists: three strategies to tackle the main challenge faced by Hospitality Managers. By Lavinia Furlani 7 Marzo 2025
English news How to best manage walk-in wine tourists: tips for wineries How to welcome walk-in wine tourists, turning a spontaneous visit into an opportunity to offer a memorable experience and build customer loyalty. By Lavinia Furlani 6 Marzo 2025
English news The ingredients of wine tourism: the value of food and wine in wine tourism experiences Wine at the center, but the food element is increasingly appreciated. How food and wine transform the wine tourism experience. By Redazione Wine Meridian 6 Marzo 2025
English news The ingredients of wine tourism: informational material supporting the hospitality manager Brochures, maps, technical sheets: everything that can help the wine tourist enjoy a pleasant and complete experience. Why is informational material essential? By Lavinia Furlani 6 Marzo 2025
English news Are all winery visits the same? When boredom is just around the corner Reflections on the homogeneity of winery visits and the importance of standing out in the wine tourism landscape. By Lavinia Furlani 6 Marzo 2025
English news Casale del Giglio: a strong identity that continues to grow in the global market Native grape varieties and international recognition: the Lazio-based company shares strategies, results, and perspectives on a long and steady period of success. By Claudia Meo 26 Febbraio 2025
English news Wine tourism: between success and monotony: answers to wineries’ feedbacks By Lavinia Furlani 20 Febbraio 2025
English news How to recognize and satisfy the 3 main types of visitors in Italian wineries Understanding the different types of visitors who arrive at a winery is essential to offering a personalized experience. Here’s how to distinguish and make the most of each profile. By Lavinia Furlani 20 Febbraio 2025
English news The wine expert: the worst type of visitor to enter your winery The arrogance of some experts during winery visits risks ruining the wine tourism experience. The challenge for Hospitality Managers in dealing with those who want to make wine inaccessible. By Lavinia Furlani 20 Febbraio 2025
English news Wine tourism and the “I’ll try” syndrome: a dream that always remain unrealized Trying is not enough: wine tourism is a strategic choice that requires courage and commitment, not procrastination. By Lavinia Furlani 20 Febbraio 2025
English news The search for the memorable: a tough challenge for wine businesses The "new hedonists" are a rapidly growing category of consumers seeking increasingly memorable experiences. How can the wine world attract this strategic consumer segment, particularly in terms of value? By Fabio Piccoli 20 Febbraio 2025
English news De-alcoholized wines: from indifference to obsession Every new trend is either treated as the “enemy” or the “savior” of wine. But when will the industry start thinking rationally? By Fabio Piccoli 20 Febbraio 2025
English news Without the human factor, wine remains just a product Telling the stories of the men and women behind wineries means adding new appeal to the product, without relegating it to the background. By Fabio Piccoli 20 Febbraio 2025
English news Why wine should not fear the “mindful well-being” trend Consumers embracing mindful well-being seek balance, authenticity, and healthy relationships: wine can play a key role in this transformation. By Fabio Piccoli 20 Febbraio 2025
