English news Human resources, Tuzzi: “We promote intergenerational exchange and an open, inclusive environment” Sustainability also involves training programs that engage employees on corporate social responsibility, inclusion, and diversity. By Emanuele Fiorio 18 Giugno 2025
English news Pozzan, human resources: “Outdated companies will face serious challenges in developing their business” Candidates seek companies with consistent governance, but must demonstrate relational skills and perseverance: it's still a business shaped by nature’s timing. By Emanuele Fiorio 18 Giugno 2025
English news Planeta: how to overcome seasonality? Through production diversification and wine tourism Finding seasonal workers is increasingly difficult. To overcome seasonality and ensure work continuity, Planeta diversified its production and invested in wine tourism. By Emanuele Fiorio 18 Giugno 2025
English news Carlo Cambi: “Wine is not elitist, it is identity” – a challenge to the prejudices about wine consumers An analysis of changes in consumer habits: between trends, cultural value, and material conditions: "The economic condition of consumers must change." By Emanuele Fiorio 17 Giugno 2025
English news Piccoli: strategic rethinking to conquer an untapped audience "Over 80% of the global community of potential consumers has never tasted a drop of wine": education and branding strategies are key to conquering still uncharted spaces. By Emanuele Fiorio 17 Giugno 2025
English news Alojz Felix Jermann: getting off the pedestal, wine is young Wine needs to get off its pedestal and learn from the spirits sector: fun, authenticity, and simplicity are key to reconnecting the wine world to new lifestyles. By Emanuele Fiorio 17 Giugno 2025
English news Luigi Cremona, wine: human element, vital nerve of the restaurant industry Hospitality, tailored service, direct contact, and physical presence: key factors for enhancing wine in the on-trade channel. By Emanuele Fiorio 17 Giugno 2025
English news GDO, integrated physical and online channels: wine distribution at Esselunga Daniele Colombo of Esselunga analyzes strategies, challenges, and prospects for wine distribution through a growing integration and connection between online and physical channels. By Emanuele Fiorio 17 Giugno 2025
English news Model Signorvino, Pizzighella: integration between wine bar, restaurant, and e-commerce Pizzighella, General Manager of Signorvino, emphasizes the importance of offering a coherent and integrated customer experience, making wine accessible in a simple and welcoming way. By Emanuele Fiorio 17 Giugno 2025
English news Berni, the challenges of wine distribution? Fragmentation in Horeca and data management Bruno Berni of CFI Group analyzes difficulties and opportunities in monitoring the on-trade channel, emphasizing the importance of accurate databases and consumer feedback. By Emanuele Fiorio 17 Giugno 2025
English news Francesco Saverio Russo: the real influencers? The winemakers who tell their story, their choices, their territories, and their wine without compromises What advice would you give to producers who want to tell their winemaking story? I recommend they expose themselves personally, without compromises. I believe the winemaker is the most suited to tell their approach, vision, work, and territory. By Emanuele Fiorio 17 Giugno 2025
English news Wine communication, Stevie Kim: catching trends, focus on the new generations The Gen Z is the future, less focused on brand recognition and awards, more interested in stories, alternative formats, and experiences. By Emanuele Fiorio 17 Giugno 2025
English news Bartolotta: communicating well means investing time in study and research A good wine communicator should aim to invest time in study and research to enrich their audience, no matter who it is. By Emanuele Fiorio 17 Giugno 2025
English news From theory to practice: Lulie Halstead’s illuminating recipe for wine marketing Building a relevant brand requires shifting from the brand’s vision to the consumer’s perspective. Lulie Halstead explains how. By Emanuele Fiorio 17 Giugno 2025
English news Masciarelli, assets that become brand value: art, charity, support, and community involvement Innovation, progress, evolution, and the willingness to challenge oneself are the pillars of Masciarelli's DNA. We spoke with Marina Cvetic. By Emanuele Fiorio 17 Giugno 2025
English news Antinori, premiumisation: wine should not become “luxury”, but remain a symbol of quality of life The danger is that wine could become “luxury”, when instead it should remain a product of conviviality, socialization, harmony, fine dining, and quality of life. By Emanuele Fiorio 17 Giugno 2025
English news Cotarella: Italy has an unrepeatable wine heritage but lacks entrepreneurship Production management cannot absorb everything; there is a growing need for better understanding of commercial and communication dynamics by producers. By Emanuele Fiorio 16 Giugno 2025
English news Amorim Cork: scientific research to prove the benefits cork brings to wine Cork can add value to wine. We discussed this with Antonio Amorim, President and CEO of the Amorim Cork group. By Emanuele Fiorio 16 Giugno 2025
