English news Priscilla Incisa della Rocchetta and generational turnover: “The task is not to Reinvent, but to guard” How the new leadership balances the legacy of a visionary heritage with current global challenges. The “calculated risk” of maintaining an authenticity that seduces the world. By Emanuele Fiorio 26 Novembre 2025
English news Diadema: craftsmanship and personalization, your Christmas transforms into a tailor-made emotion In the heart of Impruneta, the Giannotti family has created a precious universe dedicated to Christmas gifting. Every bottle, customizable and managed by a Concierge service, transforms into a tailor-made emotion. By Emanuele Fiorio 25 Novembre 2025
English news I Magredi’s Réaction Naturelle Pét-Nat We tasted for you Réaction Naturelle Pét-Nat by I Magredi winery. By Redazione Wine Meridian 21 Novembre 2025
English news Armando Castagnedi: beyond DOC, the creative freedom of SCAIA Armando Castagnedi retraces the steps of a winning project, where risky packaging choices, unprecedented blends, and a clear strategic vision have defined a new standard of contemporary wine. By Emanuele Fiorio 14 Novembre 2025
English news Tinazzi’s Garda Bianco DOP Ca’ de’ Rocchi We tasted for you Garda Bianco DOP Ca' de' Rocchi by Tinazzi. By Redazione Wine Meridian 14 Novembre 2025
English news SCAIA’s Corvina We tasted for you Corvina by SCAIA. By Redazione Wine Meridian 14 Novembre 2025
English news Meeting of the Minds 2025: Old Vines from Heritage to Strategy for the Future of Wine In California, the Old Vine Conference brings together global experts. Italy takes center stage with a delegation of excellence: old vines offer a concrete answer to the climate crisis and the economic sustainability of the sector. By Michele Shah 12 Novembre 2025
English news Gorghi Tondi’s Millesimato rosé Pinot Nero We tasted for you Millesimato rosé Pinot Nero by Gorghi Tondi. By Redazione Wine Meridian 7 Novembre 2025
English news La Tordera’s Tittoni Valdobbiadene Prosecco Superiore DOCG Rive di Vidor Dry We tasted for you Tittoni Valdobbiadene Prosecco Superiore DOCG Rive di Vidor Dry by La Tordera. By Redazione Wine Meridian 7 Novembre 2025
English news Chiamami quando Piove – Vini Valori’s Colline Teramane Cerasuolo d’Abruzzo Doc Superiore Bio 2024 We tasted for you Colline Teramane Cerasuolo d'Abruzzo Doc Superiore Bio 2024 by Chiamami quando Piove – Vini Valori. By Redazione Wine Meridian 7 Novembre 2025
English news A 20-minute monologue about your wines? The wine tourist has already disconnected by the third minute Wine tourism in the age of zero attention: your storytelling is longer than the patience of your winery visitors. By Lavinia Furlani 31 Ottobre 2025
English news How to increase the average receipt in the winery: practical strategies for wine tourism The real challenge is not filling the winery, but maximizing the value of each guest. Here's how upselling, wine clubs, and authentic storytelling can increase the average receipt and customer loyalty. By Lavinia Furlani 31 Ottobre 2025
English news Wineries are ideal destinations for camper enthusiasts: a path to explore More and more travelers are choosing campers to live authentic experiences. Wineries can become ideal destinations, combining hospitality and wine tourism. By Lavinia Furlani 31 Ottobre 2025
English news The most common mistakes in wine tourism: when hospitality is not (really) an experience From wine that "speaks for itself" to inconsistent communication: here are the most frequent missteps that prevent wineries from transforming a visit into a memorable story. By Lavinia Furlani 31 Ottobre 2025
English news Unforgettable wine tourism experiences: what are visitors really looking for? An analysis of new trends to understand how to transform authenticity and innovation into tools to attract and retain customers. By Lavinia Furlani 31 Ottobre 2025
English news We don’t want to be the best in wine tourism, we want to be the most useful A method that doesn't come from theory, but from hundreds of real experiences in the field. Our goal is to provide practical tools that can be applied immediately for training that becomes a strategic investment for the entire company's growth. By Lavinia Furlani 31 Ottobre 2025
English news Managing an event at the winery: 7 steps to success To transform an event from a simple cost into a strategic investment, a precise method is required. From defining objectives to follow-up: the roadmap to turn every occasion into a powerful marketing tool. By Lavinia Furlani 31 Ottobre 2025
English news Beyond empty phrases in the wine world: finding the courage to tell your story as a winery Tradition, innovation, quality, passion... how many times have we read these? Enough with empty words: every winery deserves a true story, not a recycled slogan. By Lavinia Furlani 31 Ottobre 2025
