English news Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility Every role in the winery contributes to a sale that isn't limited to "buying," but builds trust and value through authentic dialogue with the customer. By Lavinia Furlani 31 Ottobre 2025
English news Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential Many wineries invest with passion but don't achieve the desired results. A strategic audit offers a clear vision of strengths, weaknesses, and growth opportunities, transforming data into a concrete action plan. By Lavinia Furlani 31 Ottobre 2025
English news Dacastello’s Barbera d’Alba We tasted for you Barbera d'Alba by Dacastello. By Redazione Wine Meridian 31 Ottobre 2025
English news Cielo e Terra’s 3 Passo Rosso We tsted for you 3 Passo Rosso by Cielo e Terra. By Redazione Wine Meridian 31 Ottobre 2025
English news The end of an era of lightness: wine in the society of conscious sobriety The Coop Report 2025 portrays a sober, selective country focused on quality. For wine, the challenge is to remain desirable without betraying its identity. By Fabio Piccoli 31 Ottobre 2025
English news More “elastic” wine needed urgently According to Circana, successful brands today are elastic. Wine, however, remains too anchored in tradition. By Fabio Piccoli 31 Ottobre 2025
English news The Cassandra syndrome: why wine doesn’t want to accept success When excellence is a "sin": the sector's psychological resistance to welcoming positive experiences. Exposing complaints as an alibi. By Fabio Piccoli 31 Ottobre 2025
English news Tariffs and crazy prices: the unexpected crisis is a lesson in parsimony for the US wine market The world's largest wine market is slowing down alarmingly, but for too long, it was believed that markups could grow indefinitely. It is time for a new equilibrium in the supply chain. By Fabio Piccoli 31 Ottobre 2025
English news US alcohol consumption: why the alarming polls don’t tell the whole truth An analysis of demographic data reveals that the real problem isn't moderation, but an inevitable generational shift in the market. By Fabio Piccoli 31 Ottobre 2025
English news Arrigo Sacchi and wine: why “buying the game” is more important than buying the champion A parallel between Serie A and business strategies. Only by defining the championship can the winning human resource be found. By Fabio Piccoli 31 Ottobre 2025
English news Wine Club: it’s not enough to copy it, you need to design it well (and with patience) In Italy, the Wine Club is still a frontier to be explored, but it can become a strategic tool for loyalty and direct sales. By Lavinia Furlani 30 Ottobre 2025
English news Many valid wines, but for whom? The question too many producers avoid asking Our Wine Summer Tour showed us a vital sector, but one little inclined to question the suitability of its products for today's consumers. By Fabio Piccoli 30 Ottobre 2025
English news Italian wine facing its final exam Structural crisis, individualism, and silence on solutions: why without genuine “system-building” we risk losing businesses, territories, and values. By Fabio Piccoli 30 Ottobre 2025
English news Wine media: the crisis is real, but do the solutions already exist? The dialogue with a young professional forces us to look at foreign models, but the real question is whether they are enough to win over a wider audience. By Fabio Piccoli 30 Ottobre 2025
English news Spirits are racing, wine is lagging: maybe the consumer isn’t the problem In the USA, spirits triple wine sales, but they are also growing in many other strategic markets: it's time to face the reality that must teach us something… By Fabio Piccoli 30 Ottobre 2025
English news Wine media: dinosaurs on the verge of extinction A system stuck in the past struggles to speak to the present: the silent crisis of wine media and the urgent need for new voices. By Fabio Piccoli 30 Ottobre 2025
English news When everything comes down to a matter of tariffs… Rather than talking about new business organization, new commercial strategies, or new communication models, there is a preference to “hope” that US tariffs become a new big rug under which to hide all the limits of our wine system. And yet, new ideas do exist… By Fabio Piccoli 30 Ottobre 2025
English news The future of wine lies in professionalism, not romanticism An exclusive conversation with Felicity Carter, one of the most insightful voices in global wine journalism, on meaning, value, and the future of wine culture. By Claudia Meo 28 Ottobre 2025
