English news Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business Opening your winery to the public is not a fallback, but a strategic choice. The real failure is continuing to think that only foreign markets give value to Italian wine. The heated debate sparked by our Summer Tour proves it: something is changing. By Lavinia Furlani 31 Ottobre 2025
English news “We’d just like to make wine…” but the world no longer allows it. A producer’s testimony A professional from the sector writes us a sincere letter, which is also an outburst that initiates a collective reflection: today wine is no longer enough, and those who don't realize this risk being crushed. By Lavinia Furlani 31 Ottobre 2025
English news Wine tasting at the wine shop: a right or a courtesy? Some customers still take free tasting at the winery for granted. Mature wine tourism begins with knowing how to value even a sip. By Lavinia Furlani 31 Ottobre 2025
English news Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility Every role in the winery contributes to a sale that isn't limited to "buying," but builds trust and value through authentic dialogue with the customer. By Lavinia Furlani 31 Ottobre 2025
English news Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential Many wineries invest with passion but don't achieve the desired results. A strategic audit offers a clear vision of strengths, weaknesses, and growth opportunities, transforming data into a concrete action plan. By Lavinia Furlani 31 Ottobre 2025
English news Dacastello’s Barbera d’Alba We tasted for you Barbera d'Alba by Dacastello. By Redazione Wine Meridian 31 Ottobre 2025
English news Cielo e Terra’s 3 Passo Rosso We tsted for you 3 Passo Rosso by Cielo e Terra. By Redazione Wine Meridian 31 Ottobre 2025
English news The end of an era of lightness: wine in the society of conscious sobriety The Coop Report 2025 portrays a sober, selective country focused on quality. For wine, the challenge is to remain desirable without betraying its identity. By Fabio Piccoli 31 Ottobre 2025
English news More “elastic” wine needed urgently According to Circana, successful brands today are elastic. Wine, however, remains too anchored in tradition. By Fabio Piccoli 31 Ottobre 2025
English news The Cassandra syndrome: why wine doesn’t want to accept success When excellence is a "sin": the sector's psychological resistance to welcoming positive experiences. Exposing complaints as an alibi. By Fabio Piccoli 31 Ottobre 2025
English news Tariffs and crazy prices: the unexpected crisis is a lesson in parsimony for the US wine market The world's largest wine market is slowing down alarmingly, but for too long, it was believed that markups could grow indefinitely. It is time for a new equilibrium in the supply chain. By Fabio Piccoli 31 Ottobre 2025
English news US alcohol consumption: why the alarming polls don’t tell the whole truth An analysis of demographic data reveals that the real problem isn't moderation, but an inevitable generational shift in the market. By Fabio Piccoli 31 Ottobre 2025
English news Arrigo Sacchi and wine: why “buying the game” is more important than buying the champion A parallel between Serie A and business strategies. Only by defining the championship can the winning human resource be found. By Fabio Piccoli 31 Ottobre 2025
English news Wine Club: it’s not enough to copy it, you need to design it well (and with patience) In Italy, the Wine Club is still a frontier to be explored, but it can become a strategic tool for loyalty and direct sales. By Lavinia Furlani 30 Ottobre 2025
English news Many valid wines, but for whom? The question too many producers avoid asking Our Wine Summer Tour showed us a vital sector, but one little inclined to question the suitability of its products for today's consumers. By Fabio Piccoli 30 Ottobre 2025
English news Italian wine facing its final exam Structural crisis, individualism, and silence on solutions: why without genuine “system-building” we risk losing businesses, territories, and values. By Fabio Piccoli 30 Ottobre 2025
English news Wine media: the crisis is real, but do the solutions already exist? The dialogue with a young professional forces us to look at foreign models, but the real question is whether they are enough to win over a wider audience. By Fabio Piccoli 30 Ottobre 2025
English news Spirits are racing, wine is lagging: maybe the consumer isn’t the problem In the USA, spirits triple wine sales, but they are also growing in many other strategic markets: it's time to face the reality that must teach us something… By Fabio Piccoli 30 Ottobre 2025
