English news Antinori, premiumisation: wine should not become “luxury”, but remain a symbol of quality of life The danger is that wine could become “luxury”, when instead it should remain a product of conviviality, socialization, harmony, fine dining, and quality of life. By Emanuele Fiorio 17 Giugno 2025
English news Cotarella: Italy has an unrepeatable wine heritage but lacks entrepreneurship Production management cannot absorb everything; there is a growing need for better understanding of commercial and communication dynamics by producers. By Emanuele Fiorio 16 Giugno 2025
English news Amorim Cork: scientific research to prove the benefits cork brings to wine Cork can add value to wine. We discussed this with Antonio Amorim, President and CEO of the Amorim Cork group. By Emanuele Fiorio 16 Giugno 2025
English news Roots and vision: the new course of Ocone-Euvitis21 Giorgio Vergona shares the project that is reviving a historic winery in the Sannio with identity-driven wines and an international vision. By Claudia Meo 16 Giugno 2025
English news DOMENIS1898’s TRITTICO Domaz We tasted for you TRITTICO Domaz by DOMENIS1898's. By Redazione Wine Meridian 14 Giugno 2025
English news Castello di Meleto’s Chianti Classico Riserva 2021 We tasted for you Chianti Classico Riserva 2021 by Castello di Meleto. By Redazione Wine Meridian 14 Giugno 2025
English news Cielo e Terra’s Bianco Superiore Casa Defrà We tasted for you Bianco Superiore Casa Defrà by Cielo e Terra. By Redazione Wine Meridian 13 Giugno 2025
English news How to raise the average receipt for the visits at your winery From tastings to the wine shop setup, every detail can impact wine sales. All it takes is method, creativity, and the courage to offer. By Lavinia Furlani 10 Giugno 2025
English news Wine Club: much more than a mailing list, far less than an impossible dream The Wine Club is a true business line for Italian wineries. Here's what it takes to turn it into an effective and consistent sales engine. By Lavinia Furlani 10 Giugno 2025
English news Gen Z and wine: the silent break we can no longer ignore Gen Z is not a younger version of yesterday’s consumers, but an audience with entirely different values, languages, and priorities. To truly engage them, the wine world must stop judging and start listening. By Lavinia Furlani 10 Giugno 2025
English news Booking, paying, reaching the winery: if the experience is worth it, the wine tourist will do it Attracting tourists to a winery means selling a promise: the promise of access to a place not everyone can reach. By Lavinia Furlani 10 Giugno 2025
English news 5 smart digital strategies to attract more tourists to your winery (without spending a fortune) From marketplace visibility to managing digital word of mouth: here are the most common mistakes and practical actions to turn your winery into a true wine tourism destination. By Lavinia Furlani 10 Giugno 2025
English news From winery to tourist destination: how to collaborate with tour operators to grow in wine tourism Opening your doors is not enough: you need solid relationships with those who truly understand travel. And tour operators are the first step. By Lavinia Furlani 10 Giugno 2025
English news I’m tired of hearing that markets are saturated and that wine is no longer interesting We’re witnessing the creation of the biggest excuse within the wine sector, which is increasingly closed in on itself with the (false) belief that “wine is no longer fashionable, and there’s nothing we can do about it". By Fabio Piccoli 10 Giugno 2025
English news Knowing your wine business is the first strategy to face uncertainty Why relying only on intuition in the wine industry is a risk we can no longer afford. By Fabio Piccoli 10 Giugno 2025
English news Wine market forecasts increasingly incomprehensible Although all major wine market observers agree on an overall growth in the wine business over the next five years, the figures differ significantly, making it difficult to identify the most realistic forecast. Perhaps there's too much optimism surrounding the growth of sustainable wines. By Fabio Piccoli 10 Giugno 2025
English news Wine is not over. It’s simply called to prove its worth, every single day. From automatic consumption to conscious experience: a new paradigm that can (and must) elevate the wine world. The point is no longer how much wine we drink. The real question is why we drink it. By Fabio Piccoli 10 Giugno 2025
English news Exploring the “wine paradox” On one hand, we hear of markets only interested in low-priced wines, while on the other, we meet more and more consumers willing to pay more for quality wines. Where does the truth lie? By Fabio Piccoli 10 Giugno 2025
