English news Are you still only offering “serious” tastings in your winery? Maybe it’s time to evolve When tourists arrive tired at the fifth winery of the day, it's not because they don't want wine, it's because they don't want yet another lecture about it. The wineries that have figured out how to entertain their visitors are winning. By Lavinia Furlani 20 Febbraio 2026
English news When the team wants to do wine tourism and the owners don’t: the risk of extinguishing talent The gap between the innovative drive of young people in the wine world and the caution of ownership can become the real brake on the growth of Italian wineries. By Lavinia Furlani 20 Febbraio 2026
English news From Be Spirits to Be Wine: did wine miss recess? The overwhelming success of spirits at Wine Paris questions the wine world on language, inclusivity, and the ability to attract new generations. By Fabio Piccoli 20 Febbraio 2026
English news Wine Paris 2026: the market’s memory is short From the metro to the fair: the real value of trade shows today is not just being there, but being remembered, through content, strategy, and credibility. By Fabio Piccoli 20 Febbraio 2026
English news Wine Paris 2026: Italy’s grandeur on display First day between record numbers, dominant Italian presence, and early questions about the balance between exhibitors and buyers at the wine world's new major trade hub. By Fabio Piccoli 20 Febbraio 2026
English news The empty glass Alcohol-free drinks, functionality, and the silent crisis of social rituals. The illusion of being able to "design" sociability, one sip at a time. By Fabio Piccoli 20 Febbraio 2026
English news No-alcohol wines: much ado about (almost) nothing It's hard to disagree with Andy Neather's comment on Tim Atkin MW's blog: no-alcohol wines remain a marginal phenomenon, often described as a revolution without being one. By Fabio Piccoli 20 Febbraio 2026
English news Wine and the end of “automatic” export What the Australian reflection on China teaches us and what Italy should learn. Increasingly evident is the inadequacy of an approach still centred on volumes, repetitive trade fairs, indiscriminate promotion, and a purely commercial reading of the market. By Fabio Piccoli 20 Febbraio 2026
English news Tenuta Sant’Antonio’s Valpolicella Superiore La Bandina We tasted for you Valpolicella Superiore La Bandina by Tenuta Sant'Antonio. By Redazione Wine Meridian 6 Febbraio 2026
English news Terramata by The Wine Net: the collective story of Italian cooperative wine The Network presents itself at international trade fairs with a common brand and shared vision, without giving up the identities of individual territories. By Claudia Meo 4 Febbraio 2026
English news Why we keep doing international tours (and why someone will never understand it) Studying international wine tourism models isn't about emulating distant countries, but acquiring data to anticipate critical issues in our wine system. Comparison with abroad becomes a training investment to build new economic sustainability for Italian hospitality. By Lavinia Furlani 23 Gennaio 2026
English news What Argentina has taught us about wine tourism From the myth of hospitality to extreme vineyards: travel notes to rethink the Italian model. By Lavinia Furlani 23 Gennaio 2026
English news “But if wine costs less at the supermarket, why should I buy it at the winery?” Winery pricing and the GDO challenge: when the experience is worth more than the receiptHow to transform the objection about lower supermarket prices into a lever for loyalty and added value for wine tourists. By Lavinia Furlani 23 Gennaio 2026
English news “For winery visits please call”: the best way not to sell wine to young people 62% of young people avoid phone calls, but wineries still demand calls during office hours. In Italy, Oscar-worthy wines, but nightmare booking experiences. By Lavinia Furlani 23 Gennaio 2026
English news Artificial intelligence in the cellar: can an algorithm replace the smile of those who welcome you? If we think an algorithm can replace the smile of those who welcome us to the cellar, we have it all wrong. However, if we believe we can do without it, we risk digital extinction. By Lavinia Furlani 22 Gennaio 2026
English news Dear producers: why so many wineries take offense at a piece of advice Listening to a recommendation is not an act of weakness but of entrepreneurial intelligence. No one puts into question the hard work and value of these companies, but those who bring an external gaze often offer that perspective that tends to be lost from the inside. By Lavinia Furlani 22 Gennaio 2026
English news Wine and Generation Z: how we transformed wine culture into snobbishness A recent survey reveals 67% of Gen Z doesn't feel represented by wine communication. The real issue isn't young consumers—it's industry professionals who've turned an earthy product into a symbol of elitism, creating barriers through jargon and rigid rules instead of welcoming newcomers. By Lavinia Furlani 22 Gennaio 2026
English news Wine tourism in Italy: are we really that “behind” the rest of the world? Every time we talk about wine tourism in Italy, the question naturally arises: how much is this business really worth compared to the rest of the world? Some reflections analyzing the most authoritative reports. By Lavinia Furlani 22 Gennaio 2026
