Without a doubt, the wine sales phase at the end of a visit is the most delicate step for hospitality managers. In fact, for those who are not experienced sellers, the topic of “money” is often a danger zone to avoid for as long as possible.

Here are some actions you can take right away:

  • Once the tasting is over, allow visitors to finish their wine tasting on their own and inform them that you will wait for them at the wine shop. This way, they can relax, discuss, and come to their own conclusions;
  • Indicate the prices already in the wine presentation sheets: this way, the wine tourist will arrive at the wine shop with clear ideas;
  • During the tasting, specify right away if you offer the opportunity to taste extra glasses and indicate their cost;
  • Make the wines and prices clearly visible in the wine shop; avoid the visitor the embarrassment of having to ask.

Read also: Do you know the 11 ingredients of wine tourism? Find out if you’re utilizing them all

All these efforts are, however, useless if your wine shop does not have the essential payment tools: the POS and the ability to give change are fundamental requirements for any type of shop!

Do you need more useful tips to sell more wine or attract more wine tourists? Sign up for the training course for Hospitality Manager: WTH Academy is the training path that explains how to attract visitors, sell wine, and build loyalty.