Why is this project important to your wineries?
ALDO FRANCHI, general manager of Cantina Produttori di Valdobbiadene – Val D’Oca:
Because the work of several companies allows some important synergies, such as promoting the brands of each company at the company’s sales points and optimizing the costs of internationalization. This makes it possible to share human resources and information, thus representing a basket of products and territories rather than a single product or territory.
CESARE BARBERO, general manager of Cantina Pertinace:
I consider this an important project because it is aimed at enhancing the quality cooperative world, trying to promote its unique characteristics and peculiarities within the wine world. It tries to communicate to the operator (wholesaler, importer, distributor, wine shop …) that being a cooperative is an added value and a guarantee of seriousness and quality.
DANIELE ACCORDINI, general manager of Cantina Valpolicella Negrar:
This project is important because it will be the key to giving greater synergy, visibility and concreteness to our commercial project. I am firmly convinced that together we can do more and better.
Can you describe in a few lines your production reality?
ALDO FRANCHI:
The Cantina Produttori di Valdobbiadene was founded in 1952 thanks to the initiative of a handfulof winemakers and to this day there are about 600 members who share this important project asymmetric. Inserted in the hills between Asolo and Conegliano in 959 hectares of vines, collects and transforms about 15,000 tons of grapes annually. 90% of it is represented by the white grape variety Glera, suitable for the production of Valdobbiadene Prosecco Superiore DOCG wines, Asolo DOCG and Prosecco DOC.
CESARE BARBERO:
The cellar Pertinace is a cooperative born in 1973 within the production area of
