English news Luigi Cremona, wine: human element, vital nerve of the restaurant industry Hospitality, tailored service, direct contact, and physical presence: key factors for enhancing wine in the on-trade channel. By Emanuele Fiorio 17 Giugno 2025
English news GDO, integrated physical and online channels: wine distribution at Esselunga Daniele Colombo of Esselunga analyzes strategies, challenges, and prospects for wine distribution through a growing integration and connection between online and physical channels. By Emanuele Fiorio 17 Giugno 2025
English news Model Signorvino, Pizzighella: integration between wine bar, restaurant, and e-commerce Pizzighella, General Manager of Signorvino, emphasizes the importance of offering a coherent and integrated customer experience, making wine accessible in a simple and welcoming way. By Emanuele Fiorio 17 Giugno 2025
English news Berni, the challenges of wine distribution? Fragmentation in Horeca and data management Bruno Berni of CFI Group analyzes difficulties and opportunities in monitoring the on-trade channel, emphasizing the importance of accurate databases and consumer feedback. By Emanuele Fiorio 17 Giugno 2025
English news Francesco Saverio Russo: the real influencers? The winemakers who tell their story, their choices, their territories, and their wine without compromises What advice would you give to producers who want to tell their winemaking story? I recommend they expose themselves personally, without compromises. I believe the winemaker is the most suited to tell their approach, vision, work, and territory. By Emanuele Fiorio 17 Giugno 2025
English news Wine communication, Stevie Kim: catching trends, focus on the new generations The Gen Z is the future, less focused on brand recognition and awards, more interested in stories, alternative formats, and experiences. By Emanuele Fiorio 17 Giugno 2025
English news Bartolotta: communicating well means investing time in study and research A good wine communicator should aim to invest time in study and research to enrich their audience, no matter who it is. By Emanuele Fiorio 17 Giugno 2025
English news From theory to practice: Lulie Halstead’s illuminating recipe for wine marketing Building a relevant brand requires shifting from the brand’s vision to the consumer’s perspective. Lulie Halstead explains how. By Emanuele Fiorio 17 Giugno 2025
English news Masciarelli, assets that become brand value: art, charity, support, and community involvement Innovation, progress, evolution, and the willingness to challenge oneself are the pillars of Masciarelli's DNA. We spoke with Marina Cvetic. By Emanuele Fiorio 17 Giugno 2025
English news Antinori, premiumisation: wine should not become “luxury”, but remain a symbol of quality of life The danger is that wine could become “luxury”, when instead it should remain a product of conviviality, socialization, harmony, fine dining, and quality of life. By Emanuele Fiorio 17 Giugno 2025
English news Cotarella: Italy has an unrepeatable wine heritage but lacks entrepreneurship Production management cannot absorb everything; there is a growing need for better understanding of commercial and communication dynamics by producers. By Emanuele Fiorio 16 Giugno 2025
English news Amorim Cork: scientific research to prove the benefits cork brings to wine Cork can add value to wine. We discussed this with Antonio Amorim, President and CEO of the Amorim Cork group. By Emanuele Fiorio 16 Giugno 2025
English news Roots and vision: the new course of Ocone-Euvitis21 Giorgio Vergona shares the project that is reviving a historic winery in the Sannio with identity-driven wines and an international vision. By Claudia Meo 16 Giugno 2025
English news DOMENIS1898’s TRITTICO Domaz We tasted for you TRITTICO Domaz by DOMENIS1898's. By Redazione Wine Meridian 14 Giugno 2025
English news Castello di Meleto’s Chianti Classico Riserva 2021 We tasted for you Chianti Classico Riserva 2021 by Castello di Meleto. By Redazione Wine Meridian 14 Giugno 2025
English news Cielo e Terra’s Bianco Superiore Casa Defrà We tasted for you Bianco Superiore Casa Defrà by Cielo e Terra. By Redazione Wine Meridian 13 Giugno 2025
English news How to raise the average receipt for the visits at your winery From tastings to the wine shop setup, every detail can impact wine sales. All it takes is method, creativity, and the courage to offer. By Lavinia Furlani 10 Giugno 2025
English news Wine Club: much more than a mailing list, far less than an impossible dream The Wine Club is a true business line for Italian wineries. Here's what it takes to turn it into an effective and consistent sales engine. By Lavinia Furlani 10 Giugno 2025
