English news How Wine Clubs are revolutionizing the wine market: challenges, opportunities and strategies An in-depth look at the dynamics of Wine Clubs as catalysts for change in the wine industry, according to Filippo Galanti. Discover how to manage them successfully. By Redazione Wine Meridian 13 Giugno 2024
English news The wine tourist’s etiquette: the good practices every wine tourist should follow After the Hospitality Manager’s Etiquette, here it comes the guide teaching the wine tourist how to be a polite and cooperative client. By Lavinia Furlani 13 Giugno 2024
English news My experience at Loacker: an inspiration for wine tourism My visit to Loacker provided me with a memorable experience and also offered valuable insights on how to improve our wine tourism activities: the perfect blend of fun, learning, tasting, and interaction. By Lavinia Furlani 13 Giugno 2024
English news Guests can be wrong too: the mistakes that tourists make Educating the wine tourists: how to manage visitors' improper behavior to enhance the wine tourism experience. By Lavinia Furlani 13 Giugno 2024
English news Wine tourism in Maremma: the new frontier of Gagia Blu Laura Mauriello invests in Maremma: a project of wine tourism that promotes authenticity and exclusivity. By Fabio Piccoli 13 Giugno 2024
English news The paradox of wine tourism: when wine is both everything and nothing Why the wine tourism experience must go beyond a glass of wine. By Lavinia Furlani 13 Giugno 2024
English news Wine and innovation: moving beyond tradition to thrive in the modern market How the evolution of the Aperol Spritz can teach the wine industry about the necessity of adapting to consumer changes. By Enzo Velluto 13 Giugno 2024
English news The power of the phantom guest in wine tourism An invisible eye on hospitality and sales. By Lavinia Furlani 13 Giugno 2024
English news Laughing it off: the best (or worst) gaffes of wine tourists Funny and absurd anecdotes shared by the Hospitality Managers to learn to smile even at the most incredible mistakes made by wine tourists. By Lavinia Furlani 13 Giugno 2024
English news Fun first: young people rewrite the rules of wine communication and wine tourism Vacations in the vineyard beat enology classes, according to an interesting study by WineGlass Marketing. By Enzo Velluto 13 Giugno 2024
English news Wine Club? Young people now want subscriptions Is it time to transform your wine club into a subscription model? By Redazione Wine Meridian 13 Giugno 2024
English news The role of women in wine tourism: a growing trend Women are taking over the wineries: the majority of wine tourism bookings are made by the female gender. By Redazione Wine Meridian 13 Giugno 2024
English news Silence is not golden: the communicative factor in wine Too many Italian and international producers still underestimate the power of effective communication and direct marketing. By Enzo Velluto 13 Giugno 2024
English news Half of the wineries remain closed on weekends: the latest data on wine tourism Data from Nomisma Wine Monitor depict a scenario of growth in the digital realm, yet there are still too many critical points. By Redazione Wine Meridian 13 Giugno 2024
English news The insurmountable challenges of wineries wanting to engage in wine tourism Many benefits, but also many obstacles: what prevents Italian wineries from becoming successful wine tourism destinations? By Redazione Wine Meridian 13 Giugno 2024
English news The connection between voting abstention and the decline in wine consumption The similarities between citizens' disaffection towards politics and consumers' disaffection towards wine. By Fabio Piccoli 13 Giugno 2024
English news Why do I say yes to non-alcoholic wines Innovation and adaptation to new consumption trends are the fundamental keys to resilience and development in the wine industry. Saying no to non-alcoholic wines would be a dangerous signal of our sector's inability to innovate, to look at the market and the consumers. By Fabio Piccoli 13 Giugno 2024
English news Céline Pérez: “Excellence and quality are the priority in our growth” Barcelona Wine Week (BWW) is taking the leap from one to two pavilions in 2025, to meet the high demand from both exhibitors and visitors alike. By Redazione Wine Meridian 11 Giugno 2024
