English news Giuseppe Vaira, Via dei Sogni project: a new exhibition paradigm for meetings, exchange and knowledge A model that breaks the boundaries of the commercial stand to build places of exchange and spaces for common growth. By Emanuele Fiorio 12 Giugno 2026
English news Pelz, in Val di Cembra the mountain does not follow trends: “Our strength is making the territory speak” Among vintages released calmly, defense of Müller-Thurgau and rejection of stylistic shortcuts, Michele Pelz describes a Val di Cembra that focuses on identity rather than adaptation. By Stefano Montibeller 12 Giugno 2026
English news Dir. Giovannini, Mezzacorona and the “change of pace”: the strength of white wines and the low-alcohol bet An entity capable of creating a system and responding to critical issues with innovation and the solidity of the cooperative model: the testimony of Francesco Giovannini, General Manager of the Mezzacorona Group. By Emanuele Fiorio 12 Giugno 2026
English news Wine and GDO, Romano of Circana: facing the structural decline in consumption, the most coherent response is to reduce production Segments at opposite ends of the performance and outlook spectrum mapping Italian wine in GDO: Virgilio Romano, Business Insight Director at Circana, points to a possible path. Rationalising supply, the market is asking for it. By Emanuele Fiorio 12 Giugno 2026
English news Marzadro and the “shield” of hospitality: experiential tourism as a value lever Why experiential tourism is the cornerstone: CEO Alessandro Marzadro's strategy for countering market volatility through an emotional and geographical bond with the global consumer. By Emanuele Fiorio 12 Giugno 2026
English news New consumers, territory, culture: Pertinace’s model for adapting to a fluid and demanding market The director Cesare Barbero shares the strategy with which the Treiso cooperative interprets the changes in the contemporary wine world. By Claudia Meo 9 Giugno 2026
English news Beyond family management: Armando Castagnedi on the managerial evolution of Tenuta Sant’Antonio How to transform a family business into an organized structure: management control, new professional figures and a constant pursuit of innovation. By Emanuele Fiorio 9 Giugno 2026
English news The paradox of hospitality: valued outside, undervalued within In Italian wineries, hospitality is still treated as a second-tier role, even by colleagues. Until relational and positioning work is seen as equal to production, hospitality will remain a half-realized investment. By Lavinia Furlani 8 Giugno 2026
English news Wine at Coop Italia, Eleanna Pizzinelli: a more dynamic approach and shorter timeframes are needed Shorter horizons, more dynamic assortments, and suppliers selected also for their values: inside the transformation reshaping wine at Coop. By Emanuele Fiorio 4 Giugno 2026
English news Let’s pause for a moment: wine as a space and time for connection For Dante Bonacina, CEO of Baglio di Pianetto, wine doesn't need to be defended, it needs to be brought back among people. By Claudia Meo 4 Giugno 2026
English news Simona Geri: “I’m tired of seeing everything perfect. Wine needs more sincerity” Sommelier, content creator and consultant, Simona Geri, known as The Wine Setter, is not afraid to tell it like it is: from outdated winery websites to clichéd phrases about innovation and tradition, all the way to the Dolce Vita stereotype that has worn everyone out. By Veronica Zin 4 Giugno 2026
English news Sustainability for Cielo e Terra? An investment that protects and strengthens company capital For Giampietro Povolo, Head of Finance & Operations, sustainability is an excellent risk management tool that, beyond protecting the environment and people, ensures better financial KPIs. By Emanuele Fiorio 4 Giugno 2026
English news Gianluca Telloli: “Cider is not a trend. It’s a drink that was waiting to be understood” The head of Research and Selection at Proposta Vini talks about Maley, a project born from the recovery of historic alpine apple orchards that reopens a precise question: what does low alcohol really mean, and who has the courage to say it without lying. By Veronica Zin 4 Giugno 2026
English news Flavio Geretto, DG Cantina Rauscedo: transferring to the brand the same authority that made Rauscedo famous worldwide "The goal is to ensure that Cantina Rauscedo can take on an increasingly important role as a leading player within the region." Exclusive interview with DG Flavio Geretto. By Emanuele Fiorio 4 Giugno 2026
English news What does your winery visitor actually remember when they get home? Almost every winery invests time and energy building the right narrative. Then the visitor goes home and very little of that narrative survives. It's not a quality problem. It's a structural problem. By Lavinia Furlani 4 Giugno 2026
English news The demanding legacy of Carlin Petrini Between nostalgia and surrender: why that fire went out, and no one is asking why. By Fabio Piccoli 3 Giugno 2026
English news Does Made in Italy still matter to us? An article on Islands.com describes six American wineries by comparing them, one by one, to our wine regions. While the rest of the world uses us as a benchmark, at home we keep treating our "Italianness" either as a given — or, increasingly, as a factor that no longer wins. By Fabio Piccoli 3 Giugno 2026
English news Cantine del Notaio beyond scores: it is the journey that wins over critics and the market Gerardo Giuratrabocchetti presents the philosophy of the Vulture winery, praised across the board by critics and appreciated by the international market for its consistency and recognisability. By Claudia Meo 26 Maggio 2026
