English news Wineries are ideal destinations for camper enthusiasts: a path to explore More and more travelers are choosing campers to live authentic experiences. Wineries can become ideal destinations, combining hospitality and wine tourism. By Lavinia Furlani 31 Ottobre 2025
English news The most common mistakes in wine tourism: when hospitality is not (really) an experience From wine that "speaks for itself" to inconsistent communication: here are the most frequent missteps that prevent wineries from transforming a visit into a memorable story. By Lavinia Furlani 31 Ottobre 2025
English news Unforgettable wine tourism experiences: what are visitors really looking for? An analysis of new trends to understand how to transform authenticity and innovation into tools to attract and retain customers. By Lavinia Furlani 31 Ottobre 2025
English news We don’t want to be the best in wine tourism, we want to be the most useful A method that doesn't come from theory, but from hundreds of real experiences in the field. Our goal is to provide practical tools that can be applied immediately for training that becomes a strategic investment for the entire company's growth. By Lavinia Furlani 31 Ottobre 2025
English news Managing an event at the winery: 7 steps to success To transform an event from a simple cost into a strategic investment, a precise method is required. From defining objectives to follow-up: the roadmap to turn every occasion into a powerful marketing tool. By Lavinia Furlani 31 Ottobre 2025
English news Beyond empty phrases in the wine world: finding the courage to tell your story as a winery Tradition, innovation, quality, passion... how many times have we read these? Enough with empty words: every winery deserves a true story, not a recycled slogan. By Lavinia Furlani 31 Ottobre 2025
English news Is it better to focus on export or on wine tourism? What matters is selling well and knowing your business Opening your winery to the public is not a fallback, but a strategic choice. The real failure is continuing to think that only foreign markets give value to Italian wine. The heated debate sparked by our Summer Tour proves it: something is changing. By Lavinia Furlani 31 Ottobre 2025
English news “We’d just like to make wine…” but the world no longer allows it. A producer’s testimony A professional from the sector writes us a sincere letter, which is also an outburst that initiates a collective reflection: today wine is no longer enough, and those who don't realize this risk being crushed. By Lavinia Furlani 31 Ottobre 2025
English news Wine tasting at the wine shop: a right or a courtesy? Some customers still take free tasting at the winery for granted. Mature wine tourism begins with knowing how to value even a sip. By Lavinia Furlani 31 Ottobre 2025
English news Everyone is a seller, no exceptions. Here’s why winery sales are a collective responsibility Every role in the winery contributes to a sale that isn't limited to "buying," but builds trust and value through authentic dialogue with the customer. By Lavinia Furlani 31 Ottobre 2025
English news Wine tourism, it’s time for a check-up: how an external analysis can reveal your winery’s potential Many wineries invest with passion but don't achieve the desired results. A strategic audit offers a clear vision of strengths, weaknesses, and growth opportunities, transforming data into a concrete action plan. By Lavinia Furlani 31 Ottobre 2025
English news Dacastello’s Barbera d’Alba We tasted for you Barbera d'Alba by Dacastello. By Redazione Wine Meridian 31 Ottobre 2025
English news Cielo e Terra’s 3 Passo Rosso We tsted for you 3 Passo Rosso by Cielo e Terra. By Redazione Wine Meridian 31 Ottobre 2025
English news The end of an era of lightness: wine in the society of conscious sobriety The Coop Report 2025 portrays a sober, selective country focused on quality. For wine, the challenge is to remain desirable without betraying its identity. By Fabio Piccoli 31 Ottobre 2025
English news More “elastic” wine needed urgently According to Circana, successful brands today are elastic. Wine, however, remains too anchored in tradition. By Fabio Piccoli 31 Ottobre 2025
English news The Cassandra syndrome: why wine doesn’t want to accept success When excellence is a "sin": the sector's psychological resistance to welcoming positive experiences. Exposing complaints as an alibi. By Fabio Piccoli 31 Ottobre 2025
English news Tariffs and crazy prices: the unexpected crisis is a lesson in parsimony for the US wine market The world's largest wine market is slowing down alarmingly, but for too long, it was believed that markups could grow indefinitely. It is time for a new equilibrium in the supply chain. By Fabio Piccoli 31 Ottobre 2025
English news US alcohol consumption: why the alarming polls don’t tell the whole truth An analysis of demographic data reveals that the real problem isn't moderation, but an inevitable generational shift in the market. By Fabio Piccoli 31 Ottobre 2025
