English news No vineyards, only storytelling: the Grande Cave de Vougeot model In the Côte de Nuits, La Grande Cave owns not a single hectare of vines, yet it is one of the most visited cellars in the region. The secret lies in a hospitality model that begins with the story of a vanished castle. By Lavinia Furlani 16 Luglio 2026
English news Patriarche: the maison that first opened its doors to tourists in the 1950s Inside the Beaune maison that in the 1950s was the first to open its doors to visitors when no one else in Burgundy was doing so. By Lavinia Furlani 16 Luglio 2026
English news Eight floors for a glass Port of Leith: a vertical distillery shows how to turn a space constraint into a brand identity. By Lavinia Furlani 16 Luglio 2026
English news How Johnnie Walker turned its visitor experience into sensory theatre One of the most imitated brand experiences in the beverage world. By Lavinia Furlani 16 Luglio 2026
English news Macallan: the distillery that won’t let you in How to turn the visit into a luxury good. By Lavinia Furlani 16 Luglio 2026
English news Wine tourism acceleration: 13.4% CAGR (compound annual growth rate) between 2026 and 2033 According to the latest projections, wine tourism will reach $138 billion by 2033. Europe maintains its leadership while Asia Pacific races ahead at record pace. Uncertainties remain, however, tied to regulations, climate and geopolitical instability. By Emanuele Fiorio 16 Luglio 2026
English news The secret of whisky lies in the barrels At Speyside Cooperage, twenty six coopers rebuild one hundred thousand barrels a year by hand. And they explain why whisky's true identity is born in the wood. By Lavinia Furlani 16 Luglio 2026
English news Everyone wants to do marketing In the winery, communication is the department everyone feels they can do. But as long as communication is judged on "likes" and not on results, those who do it professionally will keep defending their work instead of doing it. By Lavinia Furlani 15 Luglio 2026
English news Hambledon, the winery that invented English wine In 1952 a retired general planted the first modern vines in England. Today British traditional method sparkling wine competes with Champagne, and thousands of tourists arrive every year among the hills of Hampshire to discover it. By Lavinia Furlani 15 Luglio 2026
English news Burgundy, a school of hospitality What you learn touring the world's most studied wine region, where wine tourism is considered an integral part of building the value of wine. By Lavinia Furlani 15 Luglio 2026
English news The paradox of hospitality: valued outside, undervalued inside As long as relationship and positioning work is considered secondary to production work, hospitality will remain a half investment. By Lavinia Furlani 15 Luglio 2026
English news In 2035 there will no longer be winery visits In Milan, on the occasion of Envisioning 2035, I tried to be as honest as possible with the world of Italian wine. Four messages I delivered from the stage. By Lavinia Furlani 15 Luglio 2026
English news Wine is never just wine The new exchange with Martin Foradori Hofstätter raises a decisive point: wine tourism generates related business when territories integrate their attractions, not when everyone keeps guests for themselves. By Fabio Piccoli 15 Luglio 2026
English news The lesson of Burgundy It is not only a matter of Pinot Noir and Chardonnay at the top of the world, but of the way an entire territory tells its story through its wineries. From our Wine Summer Tour, an invitation to ask ourselves how many "Burgundies" we hold in Italy, and why we still struggle so much to let them express themselves at their best. By Fabio Piccoli 15 Luglio 2026
English news The Italian wine industry must not wait for the crisis to end How long the downturn lasts matters. But what matters more is the model we build to get through it. By Fabio Piccoli 15 Luglio 2026
English news Wine and restaurants: rewrite the pact, or everyone loses Markups, price lists, falling consumption and managerial weaknesses are testing the relationship between wineries and Horeca. But no one can save themselves alone. By Fabio Piccoli 15 Luglio 2026
English news Cuzziol: “Horeca remains strategic, underestimating it is a serious mistake” An unsparing analysis of the strained relationship between producers and restaurants, of price increases on both sides, and of the entrepreneurial and managerial fragility of the Italian wine system. By Fabio Piccoli 15 Luglio 2026
English news Wine, culture, and a question that gives me no peace The question is not how to sell more wine, but how to give it back a place in contemporary culture. By Fabio Piccoli 15 Luglio 2026
