English news Selling wine to Gen Z? First we must decide which Gen Z we are talking about From 14 to 29 years old, Generation Z is far from a single target. Wineries need a different communication, format, and hospitality approach for each group. By Veronica Zin 12 Novembre 2026
English news The deceptive metrics of wine tourism: how to evaluate the true success of your tasting room Sold-out weekends satisfy corporate ego but do not equal knowing how to turn visitors into loyal customers with a real direct to consumer sales strategy. By Lavinia Furlani 12 Novembre 2026
English news Badly executed wine tourism is like a Blackberry: it works, but nobody wants it anymore The standard tour based on the vineyard, cellar and barrel explanation represents an outdated and rigid format. Yet, wineries continue to offer only that. By Lavinia Furlani 12 Novembre 2026
English news Scrolling in the cellar: keeping the attention of young people and adults high in the social media era The ineffectiveness of old monologues in front of tourists addicted to digital rhythms requires immediate solutions. We need to adopt dynamic and interactive formats to generate real involvement towards the world of wine. By Lavinia Furlani 12 Novembre 2026
English news Your winery website: does it have what it takes to attract tourists? Anticipating experience details on a smartphone screen turns virtual visitors into real guests. By Lavinia Furlani 12 Novembre 2026
English news How much irrelevant wine is in our cellars? With over 47 million hectoliters in stock we cannot continue to blame consumers. A part of our offer is simply anonymous, without personality, irrelevant. By Fabio Piccoli 12 Novembre 2026
English news Artificial intelligence, natural incompetence he real danger is not relying on AI, but believing it can make us experts in what we do not know. Because no algorithm can replace preparation, experience, and critical capacity. By Fabio Piccoli 12 Novembre 2026
English news Italian wine has a self-esteem problem Too many territories continue to underestimate their own excellence. And while the market becomes increasingly difficult, inferiority complexes risk weighing more than commercial weaknesses. Wine producers are the main source of inspiration for my articles. Their observations and evaluations are more precious and in some ways more useful to me than many data points. By Fabio Piccoli 12 Novembre 2026
English news The dangerous tsunami of “editorial bulimia” AI is generating an impressive wave of editorial content, from social media posts to books, fostering the dramatic illusion that a few skills are enough to consider oneself an “expert.” By Fabio Piccoli 12 Novembre 2026
English news Dear Pedro Parra, wasn’t typicity dead? Climate change is profoundly transforming the world of wine and requires us to rethink established production models. But Pedro Parra’s provocations also reopen a question that seemed settled: what does typicity mean today? And above all, is a wine that differs from those of the past necessarily worse? By Fabio Piccoli 12 Novembre 2026
English news Dacastello’s Primitivo di Manduria D.O.C. – Pelagos – Le Clivie We tasted for you Primitivo di Manduria D.O.C. - Pelagos - Le Clivie by Dacastello. By Redazione Wine Meridian 6 Novembre 2026
English news Wine tourism: who sets the pace of growth? One winery voluntarily limits access to 40 people so as not to lose authenticity. Another, a few minutes from the motorway and the railway station, still struggles to get known by tour operators. Two companies, two opposite ways of relating to growth. By Veronica Zin 2 Novembre 2026
English news Horeca: less catalog, more selection Smaller orders, rising average prices and tighter selections: how the role of the distributor changes when the market becomes cautious. By Stefano Montibeller 2 Novembre 2026
English news Magro: “Online and physical experiences are not in competition. They integrate to sell better” The strategy must be omnichannel: “Online and physical are not in competition, but integrate with each other. Social experience today is fundamental to selling wine. By Emanuele Fiorio 2 Novembre 2026
English news If Cava changed its name, would it taste better? Spain’s best sparkling wines are looking for a new identity, but reputation, distribution and prices cannot be changed by rewriting a label. By Stefano Montibeller 2 Novembre 2026
English news Cannabis beverages, the new competitor that speaks more clearly than wine THC drinks are growing by promising simplicity, control and new drinking occasions. The challenge for wine is not to imitate them, but to reduce the distance from those who do not already know its codes. By Stefano Montibeller 2 Novembre 2026
English news The embrace of Barolo and Etna in Paris, Hugo Courtois: “Sharing resources and knowledge creates a stronger voice” On the eve of the Barolo&Etna event in Paris, the sommelier and co-founder of Triple Vins SAS explains how to showcase the two great Italian territories in France, through synergies, commercial positioning and the decisive role of wine ambassadors. By Emanuele Fiorio 28 Ottobre 2026
English news Gen Z, the generation that drinks…but not wine? An IWSR study states not only that young people of legal drinking age drink almost as much as the rest of the adult population, but that, surprisingly, it is the Baby Boomers who drink the least. By Veronica Zin 23 Ottobre 2026
