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English News Martedi 12 Ottobre 2021

Vinitaly Special Edition: strategic event for consolidating growth in the sector

Profiled incoming buyers from 35 countries alongside domestic market operators; in conjunction with enolitech, sol&agrifood and wine2wine business forum.

di Wine Meridian Editorial Staff

Three days of business and services to boost the recovery of the sector on the main target markets and analyse the future of Italian wine even in the light of new purchasing and consumption trends. Vinitaly Special Edition - the third event attended in person this year organised by the leading international trade fair brand - is scheduled at Veronafiere 17-19 October. The Show was presented today at Palazzo Balbi, in Venice, in the presence of Governor Luca Zaia.

With its smart and standardised layout, Vinitaly Special Edition focuses entirely on business. Operators from 35 countries are expected to attend the event in Verona, alongside Italian professionals in out-of-home, tourism and large-scale retail sectors. The show area will host more than 400 companies representing Italian production in its entirety. A figure in keeping with the target set for this event and its extraordinary timing, as the last Italian stage in the run-up to the 54 th Vinitaly in 2022.
 
The President of Veronafiere, Maurizio Danese, commented: “The resumption of person-to-person trade fairs is a fundamental tool for the internationalization of Italian SMEs, which generate 50% of their exports through such business events. This 'social' function for the real economy ensured by the trade fair system," Danese added, "is perfectly reflected in the wine sector, an authentic champion for Made in Italy with a trade balance in the black by 6.5 billion euros/year, since its connective fabric is represented by small and micro-enterprises. Vinitaly sets off again and does so with this significant preview, followed in December with Wine to Asia in China and especially in 2022, when Veronafiere will once more demonstrate all the strength of Italian wine to the world - which also thanks to this landmark event has seen growth in international of about 150% over the last twenty years."
 
In addition to selected operators covering demand in Italy - large-scale distribution, wine stores and the Horeca sector - the highly specialized and profiled incoming campaign implemented by Veronafiere, in collaboration with ICE Trade Agency, as of today has attracted attendance at the Special Edition by more than 200 buyers from 35 countries, including the currently most strategic outlets for Italian wine: from consolidated markets such as the United States, China, the United Kingdom and Canada, to Balkan countries, Russia, Poland, Kazakhstan and Northern European countries; while Germany, France and Switzerland are at the head of the main European delegations. These trade missions are also joined by direct attendance by individual professionals.
 
"We are experiencing a transitional period as we emerge from the pandemic, strengthened by the awareness that this sector proved capable of reacting to the difficult economic situation by focusing on innovation and quality," said Giovanni Mantovani, CEO of Veronafiere. “The world trade situation has swung around positively and our surveys indicate that Italian wine is expanding on the main world markets. If we are to continue overcoming the challenges posted on these markets, we must change gear and especially as regards the positioning of our wines. In this context," Mantovani went on, "Vinitaly Special Edition seeks not only to provide impetus for the restart after the forced pit stop but also a turning point. This is a first decisive step towards a new-look 54 thVinitaly - which is already fully booked as of today and set to welcome the entire sector back to Verona 10-13 April 2022."
 
In terms of business schedules, over and above the already fully signed-up b2b agenda, the Vinitaly Special Edition calendar also includes more than 10 events, including conferences and focus meetings detailing domestic and international markets. There will also be almost 40 tastings for operators and buyers ranging from organic to Orange wines - not to mention to mixology, the theme area making its debut this year which focuses attention on an increasingly dynamic market where Horeca is a preferential consumption channel.
 
There is also an exceptional calendar for Enolitech, the event scheduled in conjunction with Vinitaly dedicated to technologies for wine, oil and beer production, not to mention Sol&Agrifood attended by quality agro-food exhibitors.
 
Training and networking, on the other hand, are the core aspects on the programne of the Wine2Wine business forum (Veronafiere, 18 & 19 October): one hundred international speakers, 17 theme areas, more than 1500 operators and managers and 70 speed meetings (30 minutes) discussing the top current issues for companies and the wine community.

Vinitaly Special Edition will be inaugurated by the Minister of Agriculturr, Stefano Patuanelli (10.30, Sunday 17 October).