English news Gen Z and wine: the silent break we can no longer ignore Gen Z is not a younger version of yesterday’s consumers, but an audience with entirely different values, languages, and priorities. To truly engage them, the wine world must stop judging and start listening. By Lavinia Furlani 10 Giugno 2025
English news Booking, paying, reaching the winery: if the experience is worth it, the wine tourist will do it Attracting tourists to a winery means selling a promise: the promise of access to a place not everyone can reach. By Lavinia Furlani 10 Giugno 2025
English news 5 smart digital strategies to attract more tourists to your winery (without spending a fortune) From marketplace visibility to managing digital word of mouth: here are the most common mistakes and practical actions to turn your winery into a true wine tourism destination. By Lavinia Furlani 10 Giugno 2025
English news From winery to tourist destination: how to collaborate with tour operators to grow in wine tourism Opening your doors is not enough: you need solid relationships with those who truly understand travel. And tour operators are the first step. By Lavinia Furlani 10 Giugno 2025
English news I’m tired of hearing that markets are saturated and that wine is no longer interesting We’re witnessing the creation of the biggest excuse within the wine sector, which is increasingly closed in on itself with the (false) belief that “wine is no longer fashionable, and there’s nothing we can do about it". By Fabio Piccoli 10 Giugno 2025
English news Knowing your wine business is the first strategy to face uncertainty Why relying only on intuition in the wine industry is a risk we can no longer afford. By Fabio Piccoli 10 Giugno 2025
English news Wine market forecasts increasingly incomprehensible Although all major wine market observers agree on an overall growth in the wine business over the next five years, the figures differ significantly, making it difficult to identify the most realistic forecast. Perhaps there's too much optimism surrounding the growth of sustainable wines. By Fabio Piccoli 10 Giugno 2025
English news Wine is not over. It’s simply called to prove its worth, every single day. From automatic consumption to conscious experience: a new paradigm that can (and must) elevate the wine world. The point is no longer how much wine we drink. The real question is why we drink it. By Fabio Piccoli 10 Giugno 2025
English news Exploring the “wine paradox” On one hand, we hear of markets only interested in low-priced wines, while on the other, we meet more and more consumers willing to pay more for quality wines. Where does the truth lie? By Fabio Piccoli 10 Giugno 2025
English news AI also demands a major leap in quality from wine journalism Wine journalism is facing an epochal challenge: surviving artificial intelligence not by resisting it, but by embracing it with vision and courage. AI is not the enemy of the wine journalist—mediocrity is. Those who limit themselves to chasing easy, repetitive content will inevitably be replaced by an algorithm. By Fabio Piccoli 10 Giugno 2025
English news A symbol of freshness and identity: Zaccagnini’s Tralcetto Pinot Grigio Terre di Chieti IGT Crafted in Abruzzo’s rolling hills, this elegant white wine expresses the harmony between land, tradition and modern taste with unmistakable style. By Claudia Meo 9 Giugno 2025
English news Wine tourism struggles to enhance its human resources: precarious contracts and lack of growth opportunities Wine tourism, a career that (still) doesn’t exist: high flexibility and seasonality meet poor safeguards and little long-term vision. By Lavinia Furlani 9 Giugno 2025
English news Italian food and wine tourism: the 2024 report unveils the Italy of flavors The new Italian Food and Wine Tourism Report by Roberta Garibaldi reveals trends, figures, and opportunities to turn food and wine tourism into a strategic pillar for Italy. By Lavinia Furlani 9 Giugno 2025
English news How to improve infrastructure in wine regions: solutions for more accessible wine tourism Transport, signage, and roads: these are the priorities to enhance the wine tourism experience in Italy. The future of wine tourism relies on better infrastructure, tackling challenges and implementing solutions for the sector. By Lavinia Furlani 9 Giugno 2025
English news Italian wine tourism: the 5 obstacles holding back growth The Wine Tourism Hub survey reveals the main barriers to Italian wine tourism: human resources and bureaucracy are among the critical issues. By Lavinia Furlani 9 Giugno 2025
English news Hospitality manager: the 5 key skills to succeed in wine tourism Here are the essential skills for working in wine tourism according to Italian wineries: from engaging international visitors to crafting a compelling brand story. By Lavinia Furlani 9 Giugno 2025
English news The role of the territory in wine tourism: 3 key challenges to create authentic and competitive hospitality Accessibility, teamwork, and the promotion of local traditions are essential to making wine tourism more competitive and sustainable. By Lavinia Furlani 9 Giugno 2025
English news The great opportunity of wine tourism in Italy: why do we keep ignoring it? Skepticism is holding back the potential of Italian wine tourism. It's time to invest and truly believe in this opportunity. By Lavinia Furlani 9 Giugno 2025
