English news Alsace Wine Tour 2024: what makes wine tourism in Alsace unique? A journey through Alsatian wineries to explore how wine tourism can serve as a growth model for Italian wineries. By Lavinia Furlani 15 Novembre 2024
English news Winery events: are you offering something memorable or just filling your schedule? The secret to a successful event? Think about the people who will attend. Attract, surprise, and retain them. That’s why your next event shouldn’t be just another date on the calendar. By Lavinia Furlani 15 Novembre 2024
English news Social media enthusiasts in your winery? Here’s why you should be thrilled! How to turn selfie-obsessed visitors into ambassadors for your winery and make the most out of their presence. By Lavinia Furlani 15 Novembre 2024
English news The 3 words you must avoid when talking about your wine It's time to refresh wine language and refine communication techniques by steering clear of overused words. By Lavinia Furlani 15 Novembre 2024
English news Wine tourism: the key to unlocking direct sales The game-changing investment isn't in the walls, but in the hands that animate them. By Lavinia Furlani 14 Maggio 2024
English news The art of selling in wine tourism It's no longer just a matter of hospitality: discover how the Hospitality Manager is redefining the game, turning every visit into a guaranteed sale. By Lavinia Furlani 4 Aprile 2024
English news Wine Tourism: 7 key tips to develop a wine tourism activity What do wine companies that were able to become successful wine tourist destinations teach us? By Lavinia Furlani 4 Aprile 2024
English news Hospitality Manager: is it better to be a wine expert or a hospitality expert? How should a professional in wine tourism be? The wine and the hospitality knowledge get along like a house on fire to create the perfect mix. By Lavinia Furlani 20 Marzo 2024
English news Wine Tourism: a strategic lever to enhance direct wine sales How wine tourism can transform the way of buying and the appreciation for wine through Direct-To-Consumer. By Lavinia Furlani 20 Febbraio 2024
Approfondimenti Editoriali Guida pratica per il successo nell’enoturismo: 3 suggerimenti pratici Dietro le quinte dell'enoturismo: tre cose che devi sapere se vuoi aprire le porte della tua cantina. Di Lavinia Furlani 29 Gennaio 2024
English news Wine tourism 3.0: exploring the next frontier in wine tourism Transitioning from traditional wine tourism to wine tourism 3.0. Transforming visitors into loyal patrons is the fresh objective for vineyards. By Lavinia Furlani 20 Novembre 2023
Approfondimenti Editoriali Grande preoccupazione negli USA per il calo di interesse dei giovani per il vino Il calo dell’interesse dei giovani nei confronti del vino preoccupa molto le cantine statunitensi: questo potrebbe essere un campo comune per trovare sinergie tra i sistemi vitivinicoli di tutto il mondo? Di Fabio Piccoli 29 Giugno 2023
Enoturismo Destagionalizzare l’enoturismo è possibile? Il turismo del vino viene considerato dalle cantine un business prettamente primaverile-estivo nonostante il consumo di vino avvenga nell’arco dell’intero anno. Di Lavinia Furlani 19 Giugno 2023
English news Wine Tourism in Italy: make room for the lovers The importance of developing distinctive wine tourism experiences for wine-loving couples. By Lavinia Furlani 24 Marzo 2023
