English news Wine tourism and first contact: how email management determines the success of bookings The quality of the replies you give to tourists defines the level of your hospitality even before they arrive at the winery. By Lavinia Furlani 22 Ottobre 2026
English news Artificial intelligence and wine tourism: how to get recommended by algorithms Building a digital presence rich in accurate information allows new technologies to suggest your winery to travelers. By Lavinia Furlani 22 Ottobre 2026
English news Is your territory promoting your wine tourism business? Organizing an open day dedicated to local businesses eliminates mistrust and triggers measurable word of mouth. By Redazione Wine Meridian 22 Ottobre 2026
English news Wine shop mistakes that burn through your takings Neglecting the setup of the checkout and the display of the wines wipes out impulse sales, but a few practical moves are enough to grow the sales receipt right away. By Lavinia Furlani 22 Ottobre 2026
English news Wine sells less when it tries to sell: the lesson from distilleries Distilleries have learned to sell without ever explicitly asking people to buy. Wine, in Italy, still carries the weight of a hierarchy between those who know and those who do not. A question for anyone running a winery: does your tour sell, or does it get chosen? By Lavinia Furlani 22 Ottobre 2026
English news Roeno’s Enantio Red Point We tasted for you Enantio Red Point by Reono. By Redazione Wine Meridian 22 Ottobre 2026
English news Gorghi Tondi’s Perrì Perricone 2024 We tasted for you Perrì Perricone 2024 by Gorghi Tondi. By Redazione Wine Meridian 21 Ottobre 2026
English news Many wineries have a beautiful frame, but how many have a picture? Many wineries have a beautiful frame, but how many have a picture? Italian wineries know how to build curated, scenic, unforgettable experiences. However, we increasingly find ourselves leaving without anything specific to tell. It is like standing in front of a beautiful frame surrounding an empty picture. By Lavinia Furlani 20 Ottobre 2026
English news Wine tourism, Hospitality Managers open up: “Revenue doubles, but in the office they still consider us a waste of time” Stories of concrete business growth emerge, but also of owners and colleagues who consider hospitality second-class work. Here is what they told us, between numbers and frustrations. By Lavinia Furlani 20 Ottobre 2026
English news When the visit ends, the real work begins The winery visit is often perfect. The problem is what happens afterwards: when the visitor goes back home, reopens a bottle with friends and cannot tell anything specific. Making the wine tourist become an ambassador is not a matter of the quality of the experience, but of a deliberate choice about what to leave behind. By Redazione Wine Meridian 20 Ottobre 2026
English news Few Italian wineries know how to sell at home There is often a moment in the wine tourism process when something gets stuck: when the experience should turn into a commercial relationship. The problem is not a lack of talent, nor of willingness, but a lack of training. By Lavinia Furlani 20 Ottobre 2026
English news Valdo’s Valdo PURØ Alcohol Free Blanc de Blancs We tasted for you Valdo PURØ Alcohol Free Blanc de Blancs by Valdo. By Redazione Wine Meridian 20 Ottobre 2026
English news Quality assurance label that don’t love each other Many difficulties come from the market. Others from the fact that too many territories do not truly believe in what they have. By Fabio Piccoli 19 Ottobre 2026
English news The great flight from leadership Retreating into corporate individualism is one of the most serious dangers of this phase. And the ones paying for it are above all the denominations… but also the businesses. By Fabio Piccoli 19 Ottobre 2026
English news Wrong diagnosis, wrong cure The Californian bankruptcies tell us more about debts and ill-timed choices than about a wine nobody wants anymore. A useful lesson for our companies too. By Fabio Piccoli 19 Ottobre 2026
English news Wine is not a product for old people. It is a product in the hands of old people We keep saying that the wine industry needs to change and we keep not changing it. Perhaps it is time to say who is keeping the handbrake pulled. By Fabio Piccoli 19 Ottobre 2026
English news The two wine industries The distinction between “McWine” and small producers is debatable, but it raises a decisive question: who will be able to build a direct relationship with the consumer? By Fabio Piccoli 19 Ottobre 2026
English news The risks of benaltrismo in the wine world When every proposal is dismissed as insufficient, the result is that none gets implemented. By Fabio Piccoli 19 Ottobre 2026
